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Entrepreneurship

Minor

What is entrepreneurship?

Turn an idea into something real and build the customers, the plan, and the case that keep it running.

The entrepreneurship minor at Goshen College teaches you a holistic approach to starting businesses. Every student in this minor builds two foundations. First, how ventures actually get made, how opportunities get spotted, tested, and turned into something workable. Second, how real people decide: what they notice, what they compare, what makes them buy, and what makes them come back. Most people who start a business never study that second question. From there, you shape the rest of the minor around what you’re building to create your very own launchpad. The program is an 18-credit undergraduate minor, open to students in any major.

  • 5+
    student ventures funded through entrepreneurship grants since 2020
  • 100%
    of students participate in the entrepreneurship showcase
  • 5.6
    million new business applications filed in the U.S. last year, the most on record, making this a growing field

    Why study entrepreneurship at Goshen College?

    Most entrepreneurship programs stop at the business plan. At Goshen, students can take on the management of Java Junction, the college’s student-run coffee bar by marketing, purchasing, accounting, staffing and daily operations, with a business faculty member advising. The shop is self-sustaining and open to the whole campus and community, so every decision carries weight. That’s a rare thing to have on a résumé at graduation.

    And if you’re serious about building your own venture, faculty will structure coursework around that venture specifically. It isn’t just a lecture you sit through, it will be guidance for students who are actually building something.

    What entrepreneurs actually do

    • Find the problem. Talk to real people, test whether the need is real, and understand how they currently solve it.
    • Understand the customer. Map how someone moves from never having heard of you to choosing you.
    • Make the case. Communicate the opportunity clearly to the people whose yes you need: customers, partners, advisors, or a grant committee.

    You don’t need a business background to start. You need an idea and the willingness to test it.

    Entrepreneurship isn’t a career track you pick instead of your major. It’s a way of working that pairs with what you’re already studying. Majors from all background use it to sell art, ship products and create new ventures.

    • Working through the entrepreneurship class helped me to construct a business plan that supports both my artistic vision as well as providing me with the structure and knowledge to move forward and succeed. The entrepreneurship grant is helping me make significant gains in making my goals become reality.

      Madeline Gerig '17

      Art Therapist and Co-Founder of Ready Therapy Collective ATR-BC, LCPC

    What it costs, and the aid behind it

    Scholarships make up a large portion of Goshen financial aid packages, which average almost $26,000 per student, not counting work-study or loans. Enrolled business students may also qualify for endowed awards including the Sauder Scholarship and the Gorsline Scholarship.

    To see your own price after aid, run the net price calculator, or  explore your options at the financial aid and scholarships pages.

    Common questions about the entrepreneurship minor

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