Organizations of all kinds need creative marketing professionals with strong communication, design awareness, and analytical skills. The marketing major at Goshen College combines academic study, graphic design, communication, and marketing courses with opportunities to apply what students are learning through our internship program and award-winning case competition teams.
Our Marketing Program Combines Marketing Knowledge with Practical Experience
Marketing students gain the experience and tools they need to become a successful marketing professional with a degree in marketing from Goshen College. Our marketing programs combine critical thinking, problem-solving, consumer behavior, marketing analytics, and strategic marketing with opportunities to apply what’s learned through real-world projects and internships. Students will also have the chance to develop their own marketing research projects, giving you the opportunity to put your skills to work and make a real impact.
Marketing Majors Get Personalized Attention and Guidance Toward Career Goals
Our faculty are experienced professionals, passionate about teaching and mentoring marketing students. They will help you develop the skills you need to succeed in marketing careers like advertising, public relations, sales, or starting your own agency. Small class sizes means you’ll get the personalized attention and guidance you need to reach your career goals.
Graduate with the Marketing Management Skills Needed to Succeed
We offer two options for students interested in studying marketing: a major or a minor. Your marketing studies at Goshen College may gaining knowledge in market research, business programs, customer behavior, consumer research, media trends, marketing communications, digital marketing, search engine optimization, and more. You will also have the opportunity to complete an internship in a marketing-related field.
The minor in marketing is especially geared towards students who want to supplement their studies with a less intensive course load that will give them a strong foundation in marketing principles. No matter which path you choose, students in our marketing program finish with the knowledge they need to succeed in various career paths in any marketing field.
Turn Your Creativity Into Results with Goshen College’s Marketing Program
With a focus on creativity, innovation, and analysis, our marketing program provides students with the skills they need to succeed in any marketing role. If you are interested in turning your creativity into results, our marketing program may be right for you.
Financial aid is available. Please fill out the form below for more information on our program and the admissions process. We look forward to hearing from you!
Melia Watkins, a 2017 business major and marketing minor grad from Cincinnati, Ohio, stayed busy during her years at Goshen College. She played soccer, ran track, participated in Black Student Union and joined PRSSA.
Niles Graber Alvarez, from Goshen, and Hans Weaver, from from New Holland, Pennsylvania, graduated with business degrees. The two entrepreneurs started the business Menno Tea...while they lived in the dorms!
“Not doing busywork” Anne Nisley '22 reflects on Genesis Products internship
Anne Nisley ’22, an accounting major and marketing minor from Goshen, is working as a finance intern at Genesis Products in Elkhart, Indiana, which has given her experience to help with her future career.
Desiderio (Dez) Lopez ’16 was a marketing and public relations double major from Goshen, Indiana. He was part of Enactus, Latino Student Union and Commuter Club, and worked as an intern at the admissions office.