Marketing Major & Minor

About

Organizations of all kinds need creative marketing professionals with strong communication, design awareness, and analytical skills. The marketing major at Goshen College combines academic study, graphic design, communication, and marketing courses with opportunities to apply what students are learning through our internship program and award-winning case competition teams.

Our Marketing Program Combines Marketing Knowledge with Practical Experience

Marketing students gain the experience and tools they need to become a successful marketing professional with a degree in marketing from Goshen College. Our marketing programs combine critical thinking, problem-solving, consumer behavior, marketing analytics, and strategic marketing with opportunities to apply what’s learned through real-world projects and internships. Students will also have the chance to develop their own marketing research projects, giving you the opportunity to put your skills to work and make a real impact.

Marketing Majors Get Personalized Attention and Guidance Toward Career Goals

Our faculty are experienced professionals, passionate about teaching and mentoring marketing students. They will help you develop the skills you need to succeed in marketing careers like advertising, public relations, sales, or starting your own agency. Small class sizes means you’ll get the personalized attention and guidance you need to reach your career goals.

Graduate with the Marketing Management Skills Needed to Succeed

We offer two options for students interested in studying marketing: a major or a minor. Your marketing studies at Goshen College may gaining knowledge in market research, business programs, customer behavior, consumer research, media trends, marketing communications, digital marketing, search engine optimization, and more. You will also have the opportunity to complete an internship in a marketing-related field.

The minor in marketing is especially geared towards students who want to supplement their studies with a less intensive course load that will give them a strong foundation in marketing principles. No matter which path you choose, students in our marketing program finish with the knowledge they need to succeed in various career paths in any marketing field.

Turn Your Creativity Into Results with Goshen College’s Marketing Program

With a focus on creativity, innovation, and analysis, our marketing program provides students with the skills they need to succeed in any marketing role. If you are interested in turning your creativity into results, our marketing program may be right for you.

Financial aid is available. Please fill out the form below for more information on our program and the admissions process. We look forward to hearing from you!

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Faculty & Staff

Jerrell Richer

Professor of Economics
Carl Kreider Chair

Duane Stoltzfus

Professor of Communication | Director
Adult and Graduate Programs

Michelle Horning

Professor of Accounting
Program Director

Jon Geiser

Associate Professor of Business
Business Development Director for CBEE

Jessica Baldanzi

Professor of English

Alysha Liljeqvist

Assistant Professor of Business