Marketing

Introduces students to foundational concepts in business, tools for effective group projects, and skills for communicating in a business context. This course is intended for accounting, business, marketing, and information technology majors.

Designed to provide students with an initial framework and context for understanding how businesses operate and compete in their respective industries. This course is an overview of business, how it is organized, and how the various components of an organization...

This course provides students with the basic and intermediate spreadsheet skills expected by employers. Students will learn basic functions, chart creation, data analysis and visualization and tools commonly used by organizations.

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the...

In this course students will develop the skills necessary to transform data into information that is effectively communicated and drives decision-making in organizations. This course will combine a student’s knowledge of business with data and statistics, learning to use a...

The course will provide a framework within which to appraise career options, set goals and implement a plan to reach goals. Topics include self-appraisal, resumes, developing a job-search strategy, interviewing for jobs, choosing the first job and graduate-school opportunities. This...

This course is a combination of an employment experience during the semester with content learned in academic courses. The integration of content knowledge with a concurrent employment experience acknowledges that students are developing knowledge and skills in a workplace that...

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at...

An introduction to the dynamic world of business to business selling. A pragmatic approach to the techniques and skills used by professional sales persons. Includes role playing and the development of a sales presentation. Prerequisite: Bus 244.

Brands are a central organizing principle of successful organizations, guiding decisions and actions. Students will understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Prerequisite: BUS 244.

This course will introduce students to the importance of social media marketing, electronic commerce, digital advertising, and digital media. Students will understand the fundamentals, strategic roles, practices, and ethical issues. Students will develop skillsets that are required in using web...

Students will put marketing theory into practice by serving as a marketing consultant for a Goshen College organization. Students will partner with an on-campus group (i.e. student club, athletic team, academic department, or administrative office) to address real organizational marketing...

Gives students the opportunity to operate and manage a real business. Java Junction, a coffee shop located in the KMY Connector, is completely student-run and student-managed. Students, under the supervision of a business faculty member, have full responsibility for all...

In this course students will learn about core processes, support processes, and management processes. With each of these processes students will also learn where humans add value and where technology adds value for the customer. The majority of class time...

This experience allows a student to apply theoretical learning with business practice through employment with a business organization. Students must complete their employment arrangement in the summer. Completion of the academic requirements of this course takes place in Session 1...

A study and evaluation of management strategies to achieve organizational goals and objectives and create value for all stakeholders. This course utilizes management principles, financial analysis and control, personnel decisions and marketing strategies with an emphasis on case studies and...

An exploration of communication within organizations, as well as communication between organizations and the larger society. Topics include theories of communication and organizational structure; examination of power, culture, and conflict in organizations; and analysis of verbal and nonverbal messages in...

Introduction to public relations contexts, issues and practices – research, planning, communicating and evaluating. Emphasis on skills in analyzing public opinion and in communication with internal and external publics, with special attention to not-for-profit organizations. Prerequisite: Comm 240 or Bus...

Introduces students to information systems and information technology in the context of a business organization. Equal focus is given to learning the concepts and understanding how businesses apply those concepts. Topics include: ethics and privacy, information security, data management, networking,...

This course covers database design and the use of database management systems for applications. Students will create a database instance using MS-SQL and will learn foundationally some of the basic SQL statements. Prerequisite: COSC 106.

This course will introduce students to the fundamental concepts of micro and macro economics, including economic relationships and processes, analysis of markets and price behavior, economic activities of governments, aggregate income determination, banking, and trade.

Behavioral Economics applies psychological insights into economic judgements and decision making with a focus on how scarce decision resources are allocated. In this course students will be introduced to the history of the field of behavioral economics and will apply...

Living Ethically will focus on ethical decision-making as well as ethical being, drawing on historical and contemporary forms and structures in ethics as well as contemporary applications of ethical frameworks. Students will be encouraged to identify the bases for their...