Courses

BUS 344 Digital & Social Media Marketing

This course will introduce students to the importance of social media marketing, electronic commerce, digital advertising, and digital media. Students will understand the fundamentals, strategic roles, practices, and ethical issues. Students will develop skillsets that are required in using web and social media platforms to problem solve, create strategies, and complete tasks within digital marketing. Real-world marketing projects, including tactical roles situations, methods, ethics, and procedures will be part of the learning experience. Prerequisite: Bus 244

Related majors & minors

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  • Art

    Studio concentrations across ceramics, painting and design shape Goshen College's art major, taught by faculty who are practicing working artists.

  • Entrepreneurship

    The entrepreneurship minor at Goshen College offers grants and hands-on management of Java Junction, turning student ideas into real ventures.

  • Graphic Design

    Branding, motion graphics and UI design fill out Goshen College's graphic design major, with a portfolio guided by practicing faculty designers.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

    All majors & minors