BUS 347 Applied Marketing

Students will put marketing theory into practice by serving as a marketing consultant for a Goshen College organization. Students will partner with an on-campus group (i.e. student club, athletic team, academic department, or administrative office) to address real organizational marketing challenges. This hands-on experience builds professional skills in client communication, project management, and strategic marketing execution while delivering measurable value to campus partners. This course is repeatable. Prerequisite: BUS 344