Courses

BUS 316 Marketing Management

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at the domestic and international levels. Prerequisite: BUS 244

Related majors & minors

All majors & minors

  • Art

    Studio concentrations across ceramics, painting and design shape Goshen College's art major, taught by faculty who are practicing working artists.

  • Business

    Whether your interest is in marketing, finance, management or entrepreneurship, our program is designed to equip you with the skills and real-world experiences to thrive in today’s dynamic global economy, feeds directly into the college's 4+1 MBA program.

  • Communication

    Whether your passion lies in journalism, public relations, broadcasting, digital media, or film, you’ll gain the skills, knowledge and opportunities to succeed in a fast-evolving media and communication landscape.

  • Entrepreneurship

    The entrepreneurship minor at Goshen College offers grants and hands-on management of Java Junction, turning student ideas into real ventures.

  • Graphic Design

    Branding, motion graphics and UI design fill out Goshen College's graphic design major, with a portfolio guided by practicing faculty designers.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

  • Multimedia Communication

    Video, audio and digital design converge in Goshen College's multimedia communication minor, with first-year work at The Record and The Globe.

  • Sports Management

    Goshen College's sport management major or minor blends business and leadership training with real-world internships in athletics, coaching and event management.

    All majors & minors