Courses

BUS 244 Consumer Behavior Customer Journey

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the customer’s journey to purchase. This is a good first course for a student exploring a business or marketing major or minor.

Related majors & minors

All majors & minors

  • Art

    Studio concentrations across ceramics, painting and design shape Goshen College's art major, taught by faculty who are practicing working artists.

  • Business

    Whether your interest is in marketing, finance, management or entrepreneurship, our program is designed to equip you with the skills and real-world experiences to thrive in today’s dynamic global economy, feeds directly into the college's 4+1 MBA program.

  • Entrepreneurship

    The entrepreneurship minor at Goshen College offers grants and hands-on management of Java Junction, turning student ideas into real ventures.

  • Graphic Design

    Branding, motion graphics and UI design fill out Goshen College's graphic design major, with a portfolio guided by practicing faculty designers.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

  • Sports Management

    Goshen College's sport management major or minor blends business and leadership training with real-world internships in athletics, coaching and event management.

    All majors & minors