Courses

BUS 338 Professional Selling

An introduction to the dynamic world of business to business selling. A pragmatic approach to the techniques and skills used by professional sales persons. Includes role playing and the development of a sales presentation. Prerequisite: Bus 244.

Related majors & minors

All majors & minors

  • Communication

    Whether your passion lies in journalism, public relations, broadcasting, digital media, or film, you’ll gain the skills, knowledge and opportunities to succeed in a fast-evolving media and communication landscape.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

    All majors & minors