Courses

COMM 324 Principles of Public Relations

Introduction to public relations contexts, issues and practices – research, planning, communicating and evaluating. Emphasis on skills in analyzing public opinion and in communication with internal and external publics, with special attention to not-for-profit organizations. Prerequisite: Comm 240 or Bus 316.

Related majors & minors

All majors & minors

  • Broadcasting

    Award-winning radio, TV and media teams put Goshen College broadcasting majors on air their first semester through The Globe and FiveCore Media.

  • Communication

    Whether your passion lies in journalism, public relations, broadcasting, digital media, or film, you’ll gain the skills, knowledge and opportunities to succeed in a fast-evolving media and communication landscape.

  • History

    Internships and Maple Scholars research pair with concentrations in law, public history and teaching for Goshen College history majors.

  • Journalism

    As a journalism student at Goshen College, you’ll develop the writing, research, and multimedia storytelling skills needed to pursue truth and share compelling stories with the world.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

  • Public Health

    Whether you plan to work in community health, epidemiology or health policy—or pursue graduate study in public health, medicine or healthcare administration—being a public health major or minor at Goshen College will prepare you to make a meaningful impact.

    All majors & minors