Courses

BUS 343 Brand, Identity, and Design

Brands are a central organizing principle of successful organizations, guiding decisions and actions. Students will understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Prerequisite: BUS 244.

Related majors & minors

All majors & minors

  • Art

    Studio concentrations across ceramics, painting and design shape Goshen College's art major, taught by faculty who are practicing working artists.

  • Marketing

    Brand storytelling and data-driven strategy meet in Goshen College's marketing major, with hands-on work for local businesses and nonprofits.

    All majors & minors