Public Relations

Students are introduced to the elements and principles of graphic design/visual communication. Emphasis will be placed on the aesthetic use of typography and image in the development of projects in publication, poster and advertising design. This course will also provide...

(Cross-listed from Comm 255) A beginning course in the art and communication of digital photography. Students will explore photography through manual settings, post production, and print. The course will also touch on the history of photography, work by contemporary artists,...

The best way to learn about entrepreneurship is to do entrepreneurship. This course combines stories of success and failure in entrepreneurship, exploration of each student’s aptitude for entrepreneurship, cultivation of new ideas, and practice with starting new ventures. Design thinking,...

This course provides students with the basic and intermediate spreadsheet skills expected by employers. Students will learn basic functions, chart creation, data analysis and visualization and tools commonly used by organizations.

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the...

People and Culture Management is a central function of any organization. Managers and employees play an integral role in carrying out human resource policies and practices in their organization. In this course students will think systematically and strategically about aspects...

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at...

An introduction to the dynamic world of business to business selling. A pragmatic approach to the techniques and skills used by professional sales persons. Includes role playing and the development of a sales presentation. Prerequisite: Bus 244.

Brands are a central organizing principle of successful organizations, guiding decisions and actions. Students will understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Prerequisite: BUS 244.

This course provides a comprehensive introduction to the field of communication, exploring its fundamental concepts, theories, and practices. Students will engage in self-assessment and career exploration, gaining insight into both traditional and emerging professional opportunities in the communication disciplines. Topics...

(Cross-listed from Art 108) This course in visual expression and communication will introduce students to relevant computer programs including Adobe InDesign, Adobe Illustrator and Photoshop. Through exercises, projects and critiques, students will learn both creative visual design and technical aspects...

Applied work in communication with The Record, Globe Media, FiveCore Media, the Public Relations Student Society of America, or other on-campus communication activity. A maximum of two hours applicable toward a communication major or minor. Consent of instructor required.

Students will polish their skills in public speaking, facilitation and active listening. Focusing on content creation and message delivery, this course is designed to provide practical experience in impromptu speaking, formulating and delivering persuasive arguments and effectively utilizing images and...

(Cross-listed from Engl 204) Theory and practice of written communication. Assignments in a variety of prose forms aim at developing the student’s control of logic, organization, rhetoric, usage, and audience accommodation. Prerequisite: CORE 110 or equivalent.

An introduction to digital media with an emphasis on field video production. The primary goal of the course is the development of the necessary video and audio skills and understandings needed to create effective digital media messages. Secondary goals include...

An introduction to theory building and research methodology of mass communication. Course focuses on the practical aspects of communication research, providing a framework for conducting quantitative and qualitative research..

Students will learn how to produce journalism and how to tell stories in different forms and across various platforms. They will learn the techniques of interviewing and practice professional research methods. The course will provide a grounding in Associated Press...

(Cross-listed from Art 255) A beginning course in the art and communication of digital photography. Students will explore photography through manual settings, post production, and print. The course will also touch on the history of photography, work by contemporary artists,...

Students will study the principles, forms and techniques of writing for broadcast media. Assignments will focus on the writing and editing of broadcast news and commercial messages.

The course provides an introduction to the U.S. legal system and the major principles of media law. The course will cover issues like access to information, accuracy, conflicts of interest, deception, fairness, libel, obscenity, plagiarism and privacy. Students will devote...

An applied course providing advanced instruction and experience in radio station operations, emphasizing four areas: announcing, systems operations (computer-based operations, satellite downlinking, basic productions, etc.) programming and management. Course work includes assisting WGCS managers in such areas as programming, production,...

Students will study nonfiction writing forms, including narrative journalism, and learn the process of publishing articles in newspaper, magazine and online markets. Students will prepare articles for submission. Prerequisite: Comm 204 or 250 or equivalent.

Advanced study of digital media production with an emphasis on “storytelling” through field video production. The primary goal of the course is the development of advanced skills and understandings needed to create effective and professional digital media messages. Secondary goals...

An exploration of communication within organizations, as well as communication between organizations and the larger society. Topics include theories of communication and organizational structure; examination of power, culture, and conflict in organizations; and analysis of verbal and nonverbal messages in...

Introduction to public relations contexts, issues and practices – research, planning, communicating and evaluating. Emphasis on skills in analyzing public opinion and in communication with internal and external publics, with special attention to not-for-profit organizations. Prerequisite: Comm 240 or Bus...

This course examines the necessary tools for building successful web pages. Students utilize design elements and principles to emphasize the importance of the web as an effective form of communication. They also learn languages of page development (HTML/CSS) and responsive...

Journalism’s role in serving the public good will be in the forefront as students discuss civic journalism, the watchdog function of the news media, tensions between profits and public service, and the advocacy of peace and justice. Students will focus...

A study of communication issues in modern society with attention to the persons, institutions, media and systems that facilitate social interaction. An overview of communication philosophy as a basis for ethical and aesthetic perspectives.

Investigations into particular communication issues: social, scientific, philosophic, historical, aesthetic, political or institutional. Focus on an institution or topic of current interest.

Experiential learning, usually in an off-campus professional setting, for communication majors and minors. The student contracts with a faculty member in regard to goals, performance expectations, supervision, evaluation and course subtitle. Prerequisite: consent of instructor.

Senior Seminar offers a consideration of ethical and professional issues in the fields of art, communication, English, and theater. Assignments include information interviews with practitioners in the respective fields, oral presentations, and the preparation of a capstone portfolio and polished...

Students may conduct research of particular interest or pursue specialized applied projects in communication under faculty supervision. Prerequisite: consent of instructor.

An introduction to performance studies as a mode of inquiry. Concentration on the methods of communicating narrative texts for various audiences. Course activities/assignments will explore the power and role of story in contemporary culture by analyzing and participating in various...