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Coffee Shop & Experiential Learning

Java Junction

BUS 360 | 3 credit hours

A coffee shop and a real business

Java Junction is a student-managed coffee bar on the campus of Goshen College, open to everyone: students, employees and the general public. It opened in 2004, when the Connector was built, with eleven drinks and no food. It has now grown to over 60 beverages and some food items as well.

Every person who works here is a Goshen College student. So is every person who manages it. Java Junction is also self-sustaining, which means whatever it sells is what it has to spend on inventory, equipment and wages. There is no subsidy behind it.

                     The students run the business

Java Junction has a management team, a faculty adviser and a board of directors, in that order and with those responsibilities. Under the supervision of a business faculty member, the students hold full responsibility for all management and operating decisions. Not a simulation of them. The semester ends the way a fiscal year does: the team presents the business to faculty and invited guests, who go through the numbers.

  • Operations

    Opening and closing, equipment, shift coverage

  • Human Resources

    Hiring the baristas, training them, writing the schedule, and managing people who are also your friends.

  • Marketing

    Promotions, social media, events, and figuring out what actually gets people to walk down the hall.

  • Purchasing

    Beans, milk, cups, syrup, vendors and lead times, all ordered against a budget you have to live inside.

  • Accounting

    Sales data, cost of goods, margin, the monthly numbers, and defending them out loud at the end of the term.

  • Technology

    The point-of-sale system, the card reader, the inventory sheet, and whatever breaks the week before finals.

    • There is no textbook for this class. It’s a real opportunity to run a business while in college

      Bryan Palmer

      American Sign language major and Java junction general manager

    • The students make all the decisions: accounting, marketing, purchasing hiring, training and business analysis.

      Michelle Horning

      Professor of accounting and java junction faculty advisor

    • This was an ideal freshman job because it allowed me to meet people while working. It’s the perfect job for an extrovert

      Sasha Dyck '24

      Social work and music major, former java junction barista

      BUS 360: Java Junction Operations

      The management team runs the business for academic credit, through a three credit hour course in the business department. The catalog description is short and it is not softened: the course gives students the opportunity to operate and manage a real business.

      Students take on operations, human resources, marketing, purchasing and accounting, and report regularly to the Advisory Board. The course is repeatable, so managers often serve more than one semester, and it is open to juniors and seniors with a major in the business department. Entrepreneurial students and those energized by experiential learning are encouraged to sign up.

      Common Questions

       

      Come find us.

      Down the hall in the Connector, between Kratz and Miller. Bring your laptop and stay a while, or order a milkshake on your way to class.