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Conference to examine past, present and future of Study-Service Term, March 5-6
Posted 3 days ago
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Get essential information about our academic programs, admissions & financial aid. Your admissions counselor will also follow up with specific questions.

Undergraduate Adult & Continuing Studies Graduate

If you're not a prospective student or parent, feel free to email general questions to info@goshen.edu.

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Visiting our campus is one of the best ways to get a feel for Goshen — from classes and dorms to the dining hall menu — and decide if it’s a good fit for you. We are a friendly community where people are happy to answer your questions and show you around.

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GC › Communications and Marketing
  • Project Request Forms
  • Logos, Photos, Style Guides & Tutorials
  • News, Features & Events
  • The Bulletin, alumni magazine
    • The Bulletin, alumni magazine
    • Bulletin Points monthly e-newsletter
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Communications and Marketing  —  Style Guides & Tutorials

Style Guides & Tutorials

GC resource links

Design

  • Visual standards guide
  • Logo downloads
  • Templates (Google Drive)

Writing

  • Writing style guide
  • Institutional boilerplates
  • Email signature best practices

Web & Social Media

  • Web editing guide
  • Web editing tutorials
  • Web style guide
  • Writing for the web tips
  • Social Media Policy

Media and communications

  • Media relations
  • Campus communication channels
  • GC photo bank

The communications and marketing office is committing to helping faculty and staff members reach Goshen College’s diverse external audiences with timely, informative, effective and creative messages. Toward that end, we offer this page as a resource to help you achieve your communication goals.

Visual Standards Guide

This simple reference guide is designed to ensure the consistency of Goshen College communications and to help protect the integrity of the college’s brand and visual identity. Every logo, font, color associated with the college name helps define it. That’s why graphic standards are so important.

Visual standards guide (PDF) »

Goshen Logos

We’re providing a selection of Goshen College logos for you to download and use. You can find additional logos (in more colors) and other design resources on the Offices Drive in the “GC logos and Visual ID” folder.

Goshen College logos »

GC Photo Bank

Need an image for a presentation? Are your office walls feeling bare? We can help!

GC Photo Bank »

Writing style guide

The communications and marketing office has developed a writing style guide for the campus to use and follow for consistency in capitalization, punctuation, use of professional titles and other questions that arise almost every day as we write our emails, letters, brochure copy and other materials aimed at public consumption. The guide is based largely on the Associated Press Stylebook. It is not intended to replace other writing style guides — such as Chicago, MLA or APA — often specified for academic papers, non-GC periodicals and other publishing venues.

Writing style guide (PDF) »

Institutional boilerplates

Do you need a short paragraph that concisely describes Goshen College for a news release, grant or other publication? Here are three versions – a short, medium and long version – for you to use as needed.

Email signature best practices

Your email signature can help to ensure that your Goshen College email meets professional standards, represents the quality of your work and provides relevant information about the college and your department. This page contains guidelines to consider when creating or updating your Goshen College email signature.

Email signature best practices »

Social Media Policy

We created this policy, guidance and best practices to help any and all social media users on campus — both personal and institutional — create a successful, productive presence in online communities.

Social Media Policy »

Web Style Guide

We are committed to assisting department and office web editors, regardless of your experience and skill level. We need your help to manage more than 220 department and office websites. We rely on faculty and staff members for content creation and maintenance and adherence to a carefully developed set of guidelines and best practices. Your assistance is critical for the continued success of goshen.edu.

Web style guide »

Web editing guide and tutorials

If you are responsible for maintaining a site on goshen.edu, here are some helpful tips, reminders and steps for doing that.

Web editing guide »

Tutorials (Videos) »

Writing (successfully) for the web

We’ve prepared recommendations to help you write successfully for your Goshen College website based on the following principles:

  • A successful website has the information that users are seeking and is presented in a way that makes sense to them.
  • Reading online is different than reading print materials. Typically, users scan the site looking for relevant words that match the information they are seeking.
  • Learning more about how people read – or not – on the web is the first step in creating a usable and successful website.

Writing for the web »

News media relations

A key role of the communications and marketing office is overseeing news media relations. We produce and provide stories about Goshen College and work to publicize them through the news media and online information sources, thus increasing Goshen’s visibility.

More information about media relations and how you can help us share your stories »

Campus communication channels

Are you wanting to publicize an event on campus or consider your options for sharing other information with students, employees, retirees, parents or alumni? This is a helpful chart that pulls all of your options together in one place.

Campus communication channels (PDF) »

  • Communications and Marketing
  • Project Request Forms
  • Logos, Photos, Style Guides & Tutorials
  • News, Features & Events
  • The Bulletin, alumni magazine
    • Bulletin Points monthly e-newsletter
  • Social Media Directory
  • Contact Us
Goshen College

Address

1700 South Main Street
Goshen, Indiana 46526

Map / Directions

Phone

(574) 535-7000 | 1 (800) 348-7422

Email

info@goshen.edu

Social Media

Social Media Directory

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Squirrels like Jimmy B., shown here on a bike, can be seen around the Goshen College campus.

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