The communications and marketing office is committing to helping faculty and staff members reach Goshen College’s diverse external audiences with timely, informative, effective and creative messages. Toward that end, we offer this page as a resource to help you achieve your communication goals.
Visual Standards Guide
This simple reference guide is designed to ensure the consistency of Goshen College communications and to help protect the integrity of the college’s brand and visual identity. Every logo, font, color associated with the college name helps define it. That’s why graphic standards are so important.
We’re providing a selection of Goshen College logos for you to download and use. You can find additional logos (in more colors and with our brand tagline) on the Offices Drive in the “GC logos and Visual ID” folder.
Writing style guide
The communications and marketing office has developed a writing style guide for the campus to use and follow for consistency in capitalization, punctuation, use of professional titles and other questions that arise almost every day as we write our emails, letters, brochure copy and other materials aimed at public consumption. The guide is based largely on the Associated Press Stylebook. It is not intended to replace other writing style guides — such as Chicago, MLA or APA — often specified for academic papers, non-GC periodicals and other publishing venues.
Do you need a short paragraph that concisely describes Goshen College for a news release, grant or other publication? Here are three versions – a short, medium and long version – for you to use as needed.
Email signature best practices
Your email signature can help to ensure that your Goshen College email meets professional standards, represents the quality of your work and provides relevant information about the college and your department. This page contains guidelines to consider when creating or updating your Goshen College email signature.
Web Style Guide
We are committed to assisting department and office web editors, regardless of your experience and skill level. We need your help to manage more than 220 department and office websites. We rely on faculty and staff members for content creation and maintenance and adherence to a carefully developed set of guidelines and best practices. Your assistance is critical for the continued success of goshen.edu.
Web editing tutorials
If you are responsible for maintaining a site on goshen.edu, here are some helpful tips, reminders and steps for doing that.
Writing (successfully) for the web
We’ve prepared recommendations to help you write successfully for your Goshen College website based on the following principles:
- A successful website has the information that users are seeking and is presented in a way that makes sense to them.
- Reading online is different than reading print materials. Typically, users scan the site looking for relevant words that match the information they are seeking.
- Learning more about how people read – or not – on the web is the first step in creating a usable and successful website.
News media relations
A key role of the communications and marketing office is overseeing news media relations. We produce and provide stories about Goshen College and work to publicize them through the news media and online information sources, thus increasing Goshen’s visibility.
Campus communication channels
Are you wanting to publicize an event on campus or consider your options for sharing other information with students, employees, retirees, parents or alumni? This is a helpful chart that pulls all of your options together in one place.