Marketing

A major and a minor in marketing are available, combining study in business, communication, and graphic design.

Major in marketing

50 credit hours

• Acc 201, Principles of Financial Accounting 3
• Art 108, Digital Design3
• Bus 124, Adventures in Business1
• Bus 307, Career Planning1
• Bus 316, Principles of Marketing3
• Bus 320, Marketing Research3
• Bus 336, Advertising3
• Bus 338, Sales3
• Bus 344, Digital Marketing3
• Bus 409, Business Internship3
• Bus 410, Business Capstone3
• Comm 202, Oral Communication3
• Comm 326, Creating for the Web3
• Comm 250, Writing for Media3
• Comm 270, Media, Law and Ethics3
• Comm 324, Principles of Public Relations3
• Choose one of the following3
  • Comm 240, Communication Research
  • Bus 380, Business Analytics
• Choose one of the following3
  • Acc 202, Principles of Managerial Accounting
  • Art 208, Typography
  • Art 308, Graphic Design
  • Art 408, Advanced Graphic Design
  • Comm 212, Digital Media Production
  • Engl 203, Introduction to Creative Writing
  • Engl 204, Expository Writing

  Student learning outcomes

  Graduates in accounting will:

  1. Identify and articulate how personal values and ethical considerations inform and impact business decisions.
  2. Demonstrate an understanding of the roles, goals, key concepts, methods, and tools utilized in specific business
     functions as well as the relationships between the various functions in a business.
  3. Intentionally prepare for a marketing career.
  4. Acquire skills needed to influence, inspire, and motivate individuals and groups to achieve results.
  5. Identify opportunities, analyze information, and apply frameworks for effective problem-solving and decision-making.
  6. Demonstrate effective writing and speaking in a variety of business contexts.
  7. Demonstrate the ability to work productively with individuals in a diversity of roles and with varying interests
     in the outcome.

Planning guide

First year	Goshen Core Adventures in Business Digital Design Oral Communication
Second year	Goshen Core Principles of Marketing Media, Law & Ethics Writing for Media Creating for the Web Sales Career Planning SST (spring or summer, or summer after third year)
Third year	Goshen Core Principles of Public Relations Advertising Digital Marketing Marketing Research Principles of Financial Accounting Business Analytics or Comm Research Internship (summer internship between 3rd and 4th year encouraged)
Fourth year	Balance of Goshen Core Balance of major Business Capstone Major elective

Planning and advising notes

Students may not earn a double major in accounting, business and/or marketing, but major/minor combinations are allowed.
Principles of Marketing is a foundational course in this major and should be taken in the second year.

Minimum academic requirement for majors and minors

All marketing majors and minors must earn a grade of C- or higher in all courses required for their major or minor. Failure to attain this level of achievement requires the student to either repeat the course (for specific requirements) or take an additional course (an option for elective courses) and achieve a grade of C- or higher. A Masters in Business Administration program is offered online. More information about the program can be found at www.thecollaborativemba.org and also in the Goshen College academic catalog for graduate programs.

Minor in marketing

19 credit hours

• Art 108, Digital Design3
• Bus 307, Career Planning1
• Bus 316, Principles of Marketing3
• Comm 202, Oral Communication3
• Choose one course:3
  • Comm 240, Communication Research
  • Bus 380, Business Analytics
• Choose one course:3
  • Bus 320, Marketing Research
  • Bus 336, Advertising
  • Bus 338, Sales
  • Bus 344, Digital Marketing
• Choose one course:3
  • Comm 324, Principles of Public Relations
  • Comm 326, Creating for the Web
  • Engl 203, Introduction to Creative Writing

Note to Public Relations majors: Students must complete at least 9 credits in the Marketing minor that are not double counted in the PR major.