Enrollment Marketing Specialist

Goshen College is a Christian liberal arts institution that prepares students to thrive in life, leadership and service. We strive to model an inclusive community committed to transformative justice, peace, and sustainability. A respect and appreciation of the Anabaptist-Mennonite faith perspective and practices, and a commitment to the mission, vision, core values and  community standards of Goshen College, are important for teaching and administrative faculty members.  

Position Summary:

The role of the Enrollment Marketing Specialist is to implement Goshen College’s recruitment communication strategy. A vital part of the Admissions team, this role’s primary responsibilities include the fulfillment and deployment of targeted, customized print and digital communications. The Enrollment Marketing Specialist will oversee the creation and rollout of key communication workflows that support and enhance Admission’s ability to recruit and enroll prospective students.

The ideal candidate is a driven, detail-oriented professional who is passionate about and has facility with effectively using marketing and technology solutions to deliver impactful communications to prospective students and families.

Essential Functions: (Core Job Responsibilities)

• Own the implementation and execution of print and digital communications from Admissions to prospective students and families for all traditional and adult and graduate programs
  • Project Manage: Maintain, drive, and execute the communications calendar, articulating and managing deadlines, statuses, and reports.
  • Develop campaigns: Build, monitor, report, and adjust
  • Schedule and facilitate meetings to review and refine communication tactics (i.e. timing, content, and audience)
• Administer and manage the primary Admissions marketing communication tools (e.g. marketing automation and text messaging)
  • Understand the configuration, limitations, and potential between marketing automation and CRM systems
• Collaborate with internal and external departments and stakeholders:
  • Supervisor and strategic partners to align with message and brand standards
  • Salesforce CRM Administrator to validate data, including accurate campaign audiences, addresses, text, and deliverability
  • Printing and Mailing to coordinate direct mail campaigns
• Identify potential process improvements
• Other job-related instructions as required by the supervisor

Required Skills & Competencies

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. All job requirements listed below indicate the minimum knowledge, skills, and/or ability necessary to perform the job proficiently:

• Experience with marketing automation tools and integrated CRMs or similar relational database systems
• Excellent project management, data analysis, problem-solving, reporting, and communication skills
• Ability to manage multiple projects and timelines
• Prioritize tasks and manage workload
• Communicate effectively, particularly in response to time-sensitive topics
• Strong time management and organization skills
• Highly motivated by results and accuracy
• Ability to think critically and creatively while developing and executing effective marketing and outreach plans

Education and Experience:

Required:

• Bachelor’s degree
• Three years experience in Marketing, Communications, college admissions, or related field
• Equivalent combination of listed education and experience
• Prior experience with marketing automation tools and workflow management

Preferred:

• Prior experience leading and managing cross-functional teams in management and execution of Admissions recruitment communications
• Prior experience with Marketo
• Prior experience with Cadence (or other texting platform)
• Prior experience with Salesforce CRM
• Prior experience in higher education

Special Requirements:

• Maintenance and technical support duties are occasionally required outside of normal work hours.
• Professional development conferences may require some travel.

Physical Demands:

• Ability to lift light loads (up to 25 pounds)
• Prolonged sitting/standing and use of keyboard
• Ability to complete primary tasks by viewing computer screen(s) for the majority of any given workday (extensive use of computer technology)
• Some phone use and other standard office equipment
• Meetings may involve movement around campus
• Some special projects may include setting up displays

Work Environment/Environmental Conditions:

• Work will primarily take place in a standard indoor office environment

Benefits

• Health insurance (employee premium 100% covered)
• Dental, vision, life and LTD insurance
• Retirement plans
• Tuition discounts
• Free employee membership to Recreation/Fitness Center
• Flexible Spending Account
• Paid holidays, vacation and sick leave

See our website for additional benefits information.

About Goshen College

Goshen College is a nationally-ranked college and Hispanic-Serving Institution in Indiana renowned for its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the community and the world. The college offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, social work and environmental education. This caring, safe and diverse campus prides itself on providing excellent academic programs that connect arts with sciences, and theory with practice — exposing students to multiple perspectives and encouraging them to think deeply, live creatively and lead purposefully.

The college is located in the City of Goshen in the heart of Elkhart County, within several hours of Chicago, Indianapolis and Detroit, Residents of Goshen enjoy a culturally diverse small-town atmosphere with an active arts community, a vibrant and entrepreneurial downtown, the Maple City Greenway network of bicycle paths and affordable housing prices. Learn more at www,goodofgoshen.com.

How to Apply

Application materials may be attached to the Teaching and Administrative Faculty Application Form or sent electronically to hr@goshen.edu.

Required:

• Complete the online Administrative Faculty Application Form
• Letter of Application
• Curriculum Vitae
• List of three professional references with contact information

E-Verify Statement of Participation

Goshen College participates in E-Verify. If you are hired, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Goshen College Diversity, Equity, and Inclusion Statement

Goshen College is an equal opportunity employer, committed to enhancing diversity across the institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. To protect the welfare and provide for the safety of the students, employees, visitors, and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.

Human Resources
Goshen College
1700 S. Main Street
Goshen, IN 46526-4795

E-mail: hr@goshen.edu
Telephone: (574) 535-7111