Marketing

This course will introduce students to the fundamental concepts of financial and managerial accounting. Emphasis is placed on learning and applying the basic accounting framework through the full accounting cycle with common business transactions, preparing financial statements, understanding fixed and...

This course in visual expression and communication will introduce students to the elements and principles of graphic design. It also introduces relevant computer programs including Adobe InDesign, Adobe Illustrator and Photoshop. Through exercises, projects and critiques, students will learn both...

Introduces students to the key functional areas of business including management, finance, accounting, marketing, production, information technology, and human capital. Students will understand how these functions exist in a changing society and impact organizational decision-making. This course will also introduce...

Designed to provide students with an initial framework and context for understanding how businesses operate and compete in their respective industries. This course is an overview of business, how it is organized, and how the various components of an organization...

This course provides students with the basic and intermediate spreadsheet skills expected by employers. Students will learn basic functions, chart creation, data analysis and representation, and tools commonly used organizations.

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the...

In this course students will develop the skills necessaryto transform data to information that is easily communicated and drives decision-making in organizations. This course will combine a student’s knowledge of business with data and statistics, learning to use a variety...

The course will provide a framework within which to appraise career options, set goals and implement a plan to reach goals. Topics include self-appraisal, resumes, developing a job-search strategy, interviewing for jobs, choosing the first job and graduate-school opportunities. This...

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at...

A comprehensive overview of the nature and scope of marketing research and its role in decision support systems. Course focuses on the practical aspects of marketing research and provides a framework for conducting quantitative and qualitative research. Prerequisites: Bus 282...

(Cross-listed from Comm 322) An exploration of communication within organizations, as well as communication between organizations and the larger society. Topics include theories of communication and organizational structure; examination of power, culture, and conflict in organizations; and analysis of verbal...

An introduction to the dynamic world of selling. A pragmatic approach to the techniques and skills used by professional sales persons. Includes role playing and the development of a sales presentation. Prerequisite: Bus 155.

Brands are a central organizing principle of successful organizations, guiding decisions and actions. Students will understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Prerequisite: BUS 244 or...

This course will introduce students to the importance of social media marketing, electronic commerce, digital advertising, and digital media. Students will understand the fundamentals, strategic roles, practices, and ethical issues. Students will develop skillsets that are required in using web...

A study and evaluation of management strategies to achieve organizational goals and objectives and create value for all stakeholders. This course utilizes management principles, financial analysis and control, personnel decisions and marketing strategies with an emphasis on case studies and...

Introduction to public relations contexts, issues and practices – research, planning, communicating and evaluating. Emphasis on skills in analyzing public opinion and in communication with internal and external publics, with special attention to not-for-profit organizations. Prerequisite: Comm 240 or Bus...

This course examines the necessary tools for building successful web pages. Students utilize design elements and principles to emphasize the importance of the web as an effective form of communication. They also learn languages of page development (HTML/CSS) and responsive...

This course will introduce students to the fundamental concepts of micro and macro economics, including economic relationships and processes, analysis of markets and price behavior, economic activities of governments, aggregate income determination, banking, and trade.