Academic Catalog

Business

John Fitzmartin, Entrepreneurship Director & Associate Professor of Business
Jon Geiser, Associate Professor of Business, Business Development Director for CBEE
Carlos Gutierrez, Assistant Professor of Business, Sauder Chair
Michelle Horning, Department Chair, Associate Professor of Accounting
Steve Martin, Adjunct Professor of Business
Jerrell Richer, Associate Professor of Economics, Kreider Chair
Russ Rupp, Professor of Accounting
Michael Varner, Adjunct Professor of Accounting
Al Weldy, Adjunct Professor of Business
Tim Yoder, Associate Professor of Businiess Information Systems

Introduction

The business department offers three majors, five minors and a certificate:

• Major in accounting
• Major in business
• Major in business information systems
• Minor in accounting
• Minor in business
• Minor in business information systems
• Minor in global economics
• Minor in entrepreneurship
• Certificate program in business administration.

Adult students interested in an evening program should see the Division of Adult and External Studies (DAES) section for a major in organizational leadership.

Some students seek a double major, or a major and minor, in our department. Note that a double major is not possible for accounting plus business, nor business information systems plus business, since there is very significant overlap in the courses required for these majors. A major plus minor is appropriate in these areas.

In addition to degree programs, the business department sponsors a student-run coffee shop, Java Junction, in the Connector between Kratz, Miller and Yoder residence halls.

The department also sponsors two continuing education programs in business: Family Business and Management Development. Participation in the Family Business Program is on an annual membership basis and is open to both family business firms and professional firms that serve family businesses. The Management Development Program provides a variety of short courses and seminars for the local business and professional community. Special programs can be designed for “in-house” presentation for individual organizations. Participants can earn continuing education units. More information about both of these programs is available from the business department office, (574) 535-7450.

Visit the business department Web site at www.goshen.edu/business/Home.

Career and postgraduate opportunities

Students with a degree from the business department are prepared for career opportunities in a broad range of businesses and nonprofit organizations. Students may also become successful entrepreneurs. Numerous graduates have completed graduate work in business, information systems, law, public policy and economics at the master’s and doctoral level.

Accounting – Accounting majors have career opportunities in auditing, financial analysis, financial planning, taxation, as chief financial officers and controllers. Successful accountants possess a balance of quantitative and qualitative skills.
Business Information Systems (BIS) – BIS majors are in demand as consultants; to provide system-related support in a variety of positions and fields; to help maintain networks; to design and produce information systems, including e-commerce related functions.
Business – Business graduates are currently working in business, industry, education, banking, overseas development, church offices and many not-for-profit settings. Their careers span the fields of marketing, human resources, management, finance and operations. Many also work in consulting or start their own businesses.
Economics – Global economics minors continue to find employment with business, government and in education.
Entrepreneurship – An entrepreneurship minor can complement any major course of study. Coursework is designed for students who may want to work in a family business, start their own business, manage a small business or start a professional practice or skill-based business.

Teacher education certification

Teacher certification in business is available for grades 5-12. Courses needed in addition to business major requirements are Bus 102, Bus 322, Bus 328, and Econ 306 or Bus 350. Also required are 30 credits of education courses, including a semester of student teaching. PJCS 210 is required for general education. The first education class, Educ 201, should be taken in May term of the first year or fall of the sophomore year. See the education department pages and the Teacher Education Handbook for more details about requirements.

Admission to department

All students are welcome to take courses in the business department, guided by their interest and course prerequisites (if any). To be officially admitted as a major in the business department the student must:

a.	Complete all 100-299 level major and related requirements with a grade point average of 2.0 or above.
b.	Formally apply for admission to the business department with signature of academic adviser.

Accounting courses

ACC 201 Principles of Accounting: Financial 3
Development of principles underlying financial statements and accounting procedures. Basic accounting terminology and concepts of both financial and managerial accounting. Emphasis on analyzing and understanding financial statement information.

ACC 202 Principles of Accounting:Managerial 3
Development of principles used in planning, controlling and evaluating organizational decision making. Primary topics are cost behavior, costing systems, profitability analysis and budgeting. At the conclusion of this course students will be able to conduct cost-volume-profit analysis, compute break-even points, prepare budgets, conduct variance analysis, do job costing, relevant cost analysis and capital budgeting. Prerequisite: Acc 201.

ACC 210 Accounting Information Systems 3
Create an accounting system using a popular business software package. Gain understanding of internal control systems and organizational relationships with utilization of a computerized business system. Concentrates on the transaction cycles of cash receipts, cash disbursements, purchasing, sales, inventory control and management reporting. Prerequisite: Acc 201.

ACC 301 Cost Accounting 3
A study of how accounting information is used and communicated by managers to plan, control and evaluate decisions. Primary topics include cost behavior, cost-volume-profit analysis, costing systems, variance analysis, cost-allocation issues, budgeting, and pricing decisions. This course is a continuation of the principles learned in Acc 202. Case studies are used extensively in this course. Prerequisite: Acc 201-202, BIS 220 or Bus 150.

ACC 302 Intermediate Accounting 3
Development of accounting theory and practice by critically analyzing each element of the financial statement. Concentration on a conceptual approach to accounting information and reporting. Courses must be taken in sequence. Prerequisite: Acc 201-202.

ACC 303 Intermediate Accounting 3
Development of accounting theory and practice by critically analyzing each element of the financial statement. Concentration on a conceptual approach to accounting information and reporting. Courses must be taken in sequence. Prerequisite: Acc 201-202, 302.

ACC 304 Federal Income Tax:Individual 3
A comprehensive study of the current income tax laws as they apply to individuals and sole-proprietorships. Emphasis is placed on applying the tax laws for tax return preparation. Students are also introduced to tax research and tax planning. Students will participate in a tax preparation program for the Goshen community. Prerequisite: Acc 201 and 202.

ACC 375 Topics: 3 (1-4)
Depth study on a selected topic in accounting. Intended to accommodate student interest and/or faculty expertise in specific accounting issues. Issues may vary from year to year.

ACC 400 Selected Readings 1 (1-4)
Special topics for majors and minors.

ACC 405 Auditing 3
Study of the attest function and the responsibility of a Certified Public Accountant as an independent auditor of financial information. Includes study of the CPA Code of Professional Ethics and the legal liability of auditors. Prerequisite: Acc 302-303.

ACC 408 Accounting Internship 12 (6-12)
Work experience in professional accounting. Limited to accounting majors. Student must be approved by department faculty and accepted by a firm through an interview. Interested students should contact the supervising instructor during the junior year.

ACC 409 Internship in Accounting 3
Work experience in, or student observation of, a business enterprise or problem. Each student's project is individually arranged with the instructor. The course is designed to integrate and apply theoretical learning with experience.

ACC 432 Government & NFP Accounting 3
The study of accounting theory and practice relating to governmental entities and not-for-profit organizations. Prerequisite: Acc 201-202.

ACC 434 Federal Income Tax:Corporate 3
Study of the current tax laws applicable to C corporations, S corporations, partnerships and limited-liability companies. Students are introduced to tax research and tax planning for these business entities. Also included is an introduction to tax law related to not-for-profit organizations, trusts, estates and gift taxation. Prerequisite: Acc 304.

Business courses

BUS 102 Advanced Keyboarding 3
Manipulative skill development in the use of computer/typewriter keyboards, including numerical keypad. Skills development in the production of letters, reports, tables and other word processing communications using a leading software package. (Available as independent study.)

BUS 121 Introduction to Entrepreneurship 3
Introduces the various activities that entrepreneurs undertake, from recognizing an opportunity to launching a business. Provides an overview of developing and testing a business concept, the components of a business plan, and planning for growth and change. Additional attention is given to the nature of entrepreneurial thinking and the ethical environment of entrepreneurship.

BUS 150 Introduction to Microcomputer 3
An introduction to personal computers and their common uses.. Hands-on experience with word processing, spreadsheets, data base management, presentation graphics, the Windows operating systems and the Internet. Students work in a hands-on computer lab and gain experience with the software and concepts through completion of exercises and lab problems.

BUS 210 Basic Spreadsheet Applications 1 (1-2)
Introduces the student to the features and functions of a commercial spreadsheet software for the microcomputer. Hands-on exercises and cases illustrate the use of spreadsheet software in common business applications. A working knowledge of microcomputers is required. (Credit not available for this course and Bus 150.)

BUS 215 Entrepreneurial Finance 3
Designed to introduce the basics of business finance and accounting to nonfinancial managers or students anticipating acquiring or starting a new venture. Builds understanding of key financial statement and day to day accounting and finance issues, tips for improving financial efficiency and strategies for pursuing financial growth.

BUS 217 Personal Finance 3
Designed to introduce students to the basics of personal finance. A survey course of personal and family financial planning with an emphasis on financial recordkeeping, planning your spending, tax planning, consumer credit, making buying decisions, purchasing insurance, selecting investments and retirement and estate planning.

BUS 306 Human Resource Management 3
Provides a comprehensive understanding of what effective firms in competitive environments are doing to manage their human resources as successfully as possible. Topics include the major issues facing human resource management and the various human resource activities.

BUS 308 Office Administration & Technology 3 (2-3)
Principles of management, problem-solving, systems and communications as applied to office administration; the role of people in using the tools of information technology to increase productivity; records management, space, furniture, equipment and office automation. (Available as independent study.)

BUS 310 Business Law 3
Survey of legal principles. Topics include liability, contracts, sales and negotiable instruments; also, secured transactions, agency, partnerships, corporations and antitrust.

BUS 315 Principles of Management 3
Founded on the four major managerial functions: planning, organizing, leading and controlling. The process of management is applied to the functions of a business enterprise. Other topics include motivation, problem-solving and the coordination, communication and human relations aspects of management.

BUS 316 Principles of Marketing 3
The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers; the relationship of marketing to other management functions.

BUS 317 Financial Management 3
Introduces students to the primary elements of organizational finance such as time value of money, stock and bond valuation, forecasting, working capital management, capital budgeting and structure and dividend policy. Prerequisite: Acc 201-202, Bus 150 or BIS 220, Econ 202.

BUS 318 Production/Operations Management 3
Decision-making and quantitative analysis of production problems arising in areas of methods analysis, plant location, facilities design, production planning and control, inventory management, work measurement, job design, worker safety and health, materials handling and quality control.

BUS 319 Leading Nonprofit Organizations 3
An exploration of how business principles apply to leading nonprofit organizations. Course provides students with the concepts, techniques and illustrations needed for effective nonprofit organizational management. Topics covered will include management and motivation of staff, trustees and volunteers, marketing, financial management, fund raising, planning, ethics, social responsibility, partnerships and sustainability.

BUS 320 Marketing Research 3
A comprehensive overview of the nature and scope of marketing research and its role in decision support systems. Course focuses on the practical aspects of marketing research and provides a framework for conducting quantitative and qualitative research. Prerequisite: Bus 316 or consent of instructor.

BUS 322 Organizational Communication 3
(Cross-listed from Comm 322) An exploration of communication within organizations, as well as communication between organizations and the larger society. Topics include theories of communication and organizational structure; examination of power, culture, and conflict in organizations; and analysis of verbal and nonverbal messages in interpersonal, small-group and public settings. Assignments will assist students in developing skills in listening, analysis, speaking and writing. Prerequisite: Comm 240 or Bus 316.

BUS 327 Internet Business Strategies 3
The Internet is a powerful global force that is influencing, and in some cases significantly changing business practices. The Internet can be a valuable business tool for marketing, customer and supplier relationship management, supply chain and inventory management and of course product sales. This course uses a strategic business planning approach to evaluating and implementing business functions on the Internet.

BUS 328 Venture Planning 3
In this course students write business plans for an entrepreneurial venture. Areas of exploration include recognition of opportunity, pre-venture planning, start-up, strategy, negotiation and funding. Emphasis is also placed on the management of organizational growth and change. Attention is given to special concerns of small-firm management.

BUS 330 Entering Family Business 3
The business, personal and interpersonal issues associated with a family-owned and managed firm are explored in this course. Topics include: the competitive strengths and weaknesses of a family firm; the dynamics of family interactions and the family business culture; conflict resolution; estate planning, and planning for succession.

BUS 332 Investments 3
In this course students will learn how to research, formulate and implement investment plans through portfolios constructed and monitored by students. Analytical frameworks and investment strategies that target objectives will be established and utilized. Also, decision making tools such as security valuation and leverage analysis models will be explored. Prerequisite: Bus 317 or consent of instructor.

BUS 336 Advertising 3
A managerial approach to developing advertising strategies; the use of advertising as a marketing tool; the creative process; evaluation of the effectiveness of advertising; the role of advertising in our society. Prerequisite: Bus 316 or consent of instructor.

BUS 338 Sales 3
An introduction to the dynamic world of selling. A pragmatic approach to the techniques and skills used by professional sales persons. Includes role playing and the development of a sales presentation.

BUS 340 Adv Spreadsheet App 1 (1-2)
Further practice in applying the features and functions of a commercial spreadsheet are provided. Emphasis is on overall spreadsheet design as well as the use of macros and spreadsheet publishing features. Much of the work is done independently by the student, in consultation with the instructor. Applications are drawn from common business and accounting problems. Prerequisite: Bus 150 or BIS 220 or consent of instructor.

BUS 350 International Business 3
International business is the field of study that focuses on business activities that cross national boundaries. It includes exports and imports - the subject of traditional international trade discussions - as well as foreign direct investment, international banking, the international transfer of technology and global business strategy. The cultural environment of international business is considered in some detail. The course presents the important activities of an international firm and a framework for analysis from a manager's perspective. Case studies are used in the course. Prerequisites: Econ 201-202 and Acc 201-202 or consent of instructor.

BUS 360 Java Junction Management 3
Gives students the opportunity to manage a real business. Java Junction, a coffee shop located in the KMY Connector, is completely student-run and student-managed. Student managers, under the supervision of a business faculty member, have full responsibility for all management and operating decisions. Management positions include accounting, human resources, marketing, operations, purchasing and special events planning and coordination. The management teams reports regularly to an Advisory Board who serves as Java Junction's Board of Directors. Managers are selected by the business department through an application process. Entrepreneurial students and those energized by challenges are encouraged to apply. This course is repeatable.

BUS 375 Topics: 3
Depth study on a selected topic in business. Intended to accommodate student interest and/or faculty expertise in specific business issues. Issues may vary from year to year (example: Business in Spain).

BUS 400 Selected Readings 1 (1-4)
Special topics for majors and minors.

BUS 402 Applied Entrepreneurship 3
This course is awarded to recipients of Entrepreneurship Grants to provide time and business departmental guidance for student to start a business.

BUS 403 Management Strategy 3
A study and evaluation of management strategies to achieve organizational goals and objectives. Utilizes management principles, financial analysis and control, personnel decisions and marketing strategies to solve case/simulation problems. Prerequisites: Bus 315, 316 and 317 or consent of instructor.

BUS 405 Business Career Planning 1
The course will provide a framework within which to appraise career options, set goals and implement a plan to reach goals. Topics include self-appraisal, resumes, developing a job-search strategy, interviewing for jobs, choosing the first job and graduate-school opportunities.

BUS 409 Internship in Business 3 (1-3)
Work experience in, or student observation of, a business enterprise or problem. Each student's project is individually arranged with the instructor. The course is designed to integrate and apply theoretical learning with experience.

BUS 410 Mngmnt Policy & Soc Responsibility 3
A broad examination of the responsibilities of business to society and social expectations of business. Topics include: business and its environment; corporate social responsibility; the manager and personal ethics; government regulation of business. Intended as the capstone senior seminar. Prerequisite: Senior standing in department or consent of instructor.

Business information systems courses

BIS 220 Office Software Productivity 3
Advanced skills in commonly-used office-suite software, such as spreadsheets, word processing, presentation graphics and personal databases. An introduction to Hypertext Markup Language (HTML) is also included. The focus is on using these tools in an organizational setting to improve personal and organizational productivity and effectiveness. The course currently uses the Microsoft Office Suite on personal computers. Prerequisites: Bus 150 or consent of instructor

BIS 250 Intro to Business Programming 3
This course will provide an understanding of algorithm development, computer concepts and the design and application of data and file structures. It includes an understanding of the logical and physical structures of both programs and data. The course will be taught from a business perspective with business software development projects. Course will use the Visual Basic language.

BIS 305 Introduction to Information Systems 3
A broad introduction to the Information Systems (IS) field. Accessible to anyone interested in learning about the various aspects of the IS field who may not be able to schedule additional, in-depth IS courses. Topics range from security and ethical challenges, to hardware, software, networking, e-business, and IS strategy. Attention is also given to emerging trends in IS and their potential impact on organizations. Prerequisites: BIS 220 or consent of instructor

BIS 310 Information Tech Hardware&Networks 3
This course addresses hardware and operating systems and includes data communications and networking, and management of telecommunications networks. Prerequisite: BIS 305 or consent of instructor.

BIS 335 Systems Analysis & Design 3
A structured approach to solving organizational problems in the context of Information Systems. The focus of the course is on determining the needs of the organization and meeting those needs through the design of an information system. Topics such as feasibility analysis, determining business requirements, documenting processes and data requirements through modeling tools, designing a new system, and implementation issues are covered. An appropriate course for those considering a career as a business analyst in the consulting field. Prerequisite: BIS 305 or CoSc 215 or consent of instructor.

BIS 340 Database Management Systems 3
Properly designed and constructed databases are crucial to ensuring business success. This course focuses on the proper design of databases and their construction. Students learn to design databases through diagramming tools, as well as learning the "language" of databases, SQL. Attention is also given to form and report development, data warehouse and data mining issues, and administrative issues such as user security. Students gain experience in robust database environments such as Oracle. Prerequisite: BIS 335 or CoSc 215 or consent of instructor.

BIS 375 Topics in BIS: 3 (1-4)
Depth study on a selected topic in business information systems. Intended to accommodate student interest and/or faculty expertise in specific business information systems issues. Issues may vary from year to year.

BIS 400 Selected Readings: 1 (1-4)
Special topics for majors and minors.

BIS 405 Project Management & Practice 3
Practice in managing the system life cycle; requirements determination for logical design, physical design, testing and implementation of a system. Other topics: system and database integration issues; metrics for project-management and system-performance evaluation; managing expectations of superiors, users, team members and others related to the project; determining skill requirements and staffing the project; cost effectiveness analysis; reporting and presentation techniques; effective management of both behavioral and technical aspects of the project. Prerequisite: BIS 335 or CoSc 215.

BIS 407 Web Application and Development 3
This course will cover advanced system development for the Internet with business-to-business application projects as the focus. It includes an understanding of advanced HTML concepts and database access using ASP (active server pages) and ADO (active data objects). The development environment will include Microsoft Access, Oracle, VB script, Java script and XML. Prerequisite: BIS 250 and BIS 340 or consent of instructor.

BIS 409 Internship in BIS 3
Work experience in, and student observation of, an organization or problem related to the information systems field. Each student's project is individually arranged with the instructor. The course is designed to integrate and apply theoretical learning with experience.

Economics courses

ECON 201 Principles of Economics 3
A general survey of economic relationships and processes in modern society. Focuses on macroeconomic topics: national-income accounting, aggregate-income determination, money and banking and international trade. Either Econ 201 or 202 may be taken first; both are prerequisites for most upper-level courses in economics.

ECON 202 Principles of Economics 3
A general survey of economic relationships and processes in modern society. Analyzes market and price behavior under competitive and monopolistic conditions and reviews the economic activities of government, with emphasis on spending and taxing patterns. Either Econ 201 or 202 may be taken first; both are prerequisites for most upper-level courses in economics.

ECON 207 Introroduction to Statistics 3
Collection, presentation and analysis of numerical data. Descriptive measures; index numbers; probability, sampling, estimation and hypothesis testing; linear regression and correlation. Prerequisite: a knowledge of algebra.

ECON 301 Money and Banking 3
Monetary theory and policy; commercial bank management and the study of other financial institutions; the money markets; central banking and the Federal Reserve System. Prerequisite: Econ 201.

ECON 304 Public Sector Economics 3
Basis for public sector in an economy; mechanisms of governmental allocation. The financing of federal, state and local governments; principles and economic effects of taxation and expenditures. Prerequisite: Econ 202.

ECON 306 International Economics 3
Factors in international economic relations; international trade theory; balance of international payments; foreign exchange; commercial policy of the United States and other countries; foreign investment and economic development; international economic cooperation. Prerequisite: Econ 201-202, or consent of instructor.

ECON 308 Intro to Economic Development 3
Provides a general overview of the development field and surveys major issues from a range of viewpoints. Topics include trade and financial problems faced by developing countries, evaluation of various models of development and application of economic techniques to development problems. Prerequisites: Econ 201-202 or consent of instructor.

ECON 375 Topics 3 (1-4)
Depth study on a selected topic in economics. Intended to accommodate student interest and/or faculty expertise in specific business issues. Issues may vary from year to year.

ECON 400 Selected Readings 1
Special topics for majors and minors.