Teaching Faculty: Alysha Liljeqvist
Associate professor of business
Liljeqvist brings an infectious curiosity to her teaching, regularly seeking out campus experts to deepen her understanding of students and ensure she is making full use of available tools and platforms. Artificial intelligence has become one particular focus for her — she has dug into how it works, how it is trained and how it can be applied, sharing those findings with both colleagues and students. This year, she channeled that interest into a new course combining marketing and AI, partnering with local business Genesis Products to give students a real project with real data, arranging company visits to build context and organizing student presentations for company leaders. Beyond the classroom, Liljeqvist pursued accreditation from the Digital Marketing Institute and American Marketing Association for Goshen College’s marketing program, ensuring students graduate with relevant, workplace-ready credentials.