Skip to Main Content

Marketing

Major | Minor

Why Study Marketing at Goshen College?

mixed ethnicity students sitting around computer

As a marketing major or minor at Goshen College, you’ll build the creative and analytical skills you need to thrive in today’s fast-paced marketing world. From crafting compelling brand stories to using data-driven strategy, you’ll learn how to connect people and ideas with purpose.

With a focus on ethical leadership, social responsibility, and real-world experience, you’ll gain hands-on opportunities to work with local businesses, nonprofits, and student-led enterprises. Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • 91%
    of classes have fewer than 30 students
  • 93%
    of graduates are employed, in grad school, or in service within a year
  • 4%
    Goshen College costs 4% less than the national average for private colleges

    Career Paths

    A marketing minor helps prepare you for roles such as:

    • Marketing Coordinator
    • Brand Strategist
    • Digital Marketing Specialist
    • Content Manager
    • Sales Executive
    • Event Planner
    • Product Manager
    • Entrepreneur

    Marketing skills are relevant in nearly every field, and Goshen graduates work in industries from healthcare to higher education, nonprofit leadership to tech startups.

    Credits and Requirements

    The marketing minor can be paired with any major and is especially complementary to business, communication, public relations, and graphic design. Students will study areas such as branding, consumer behavior, and digital marketing strategy.

    Sample courses include:

    • Marketing Management
    • Consumer Behavior
    • Digital and Social Media Marketing
    • Marketing Research
    • Brand Management
    • Business Analytics

    You’ll also have the opportunity to collaborate with peers across departments and take part in interdisciplinary initiatives that blend business, communication, and creativity.

    Hands-On Learning Opportunities

    Real-world experience is built into the program. You’ll apply classroom learning through projects with community partners and on-campus ventures like the Java Junction coffee shop or student-led marketing campaigns. Internships with local businesses and organizations give you additional insight into the field—and help you build your resume before graduation.

    Scholarships

    While there are no program-specific scholarships for the marketing minor, students may be eligible for broader departmental or academic awards. Visit the financial aid office for current offerings and application details.

    Facilities & Resources

    Students in marketing have access to collaborative workspaces, computer labs, and project rooms in Goshen’s Union Building and academic halls. Business and marketing students also connect with faculty mentors who bring real-world experience into the classroom.

    Ready to get started?

    Related majors & minors

    All Majors & Minors
    • Sustainability Management

      This interdisciplinary program combines core business principles with environmental science and social systems, giving you the insight to understand global challenges and make ethical, impactful decisions.

    • Entrepreneurship

      As an entrepreneurship minor at Goshen College, you’ll gain the skills and experience needed to turn your ideas into action.

    • Global Economics

      Whether you’re interested in international development, financial analysis, public policy, or environmental economics, this program equips you with a foundation in ethical leadership, sustainability, and global citizenship.

    • Accounting

      At Goshen College, you'll join one of Indiana’s top-ranked accounting programs for CPA exam pass rates. Leading accounting firms actively recruit our students, and many graduates secure job offers before even finishing their degree—some as early as their junior year.

    • Sports Management

      As a sport management major or minor at Goshen College, you’ll gain the knowledge and experience to excel in the fast-paced world of sports.

    • Sustainability

      As a sustainability studies major or minor at Goshen College, you’ll explore what it means to live responsibly—caring for the Earth and its people now and for generations to come.

    • Undecided

      Choosing to be undecided means being intentional about finding a path that’s right for you.

    • Business

      Whether your interest is in marketing, finance, management or entrepreneurship, our program is designed to equip you with the skills and real-world experiences to thrive in today’s dynamic global economy.