Marketing

Major | Minor

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Why Study Marketing at Goshen College?

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As a marketing major or minor at Goshen College, you’ll build the creative and analytical skills you need to thrive in today’s fast-paced marketing world. From crafting compelling brand stories to using data-driven strategy, you’ll learn how to connect people and ideas with purpose.

With a focus on ethical leadership, social responsibility, and real-world experience, you’ll gain hands-on opportunities to work with local businesses, nonprofits, and student-led enterprises. Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • 91%
    of classes have fewer than 30 students
  • 93%
    of graduates are employed, in grad school, or in service within a year
  • 4%
    Goshen College costs 4% less than the national average for private colleges

    Career Paths

    A marketing minor helps prepare you for roles such as:

    • Marketing Coordinator
    • Brand Strategist
    • Digital Marketing Specialist
    • Content Manager
    • Sales Executive
    • Event Planner
    • Product Manager
    • Entrepreneur

    Marketing skills are relevant in nearly every field, and Goshen graduates work in industries from healthcare to higher education, nonprofit leadership to tech startups.

    Credits and Requirements

    The marketing minor can be paired with any major and is especially complementary to business, communication, public relations, and graphic design. Students will study areas such as branding, consumer behavior, and digital marketing strategy.

    Sample courses include:

    • Marketing Management
    • Consumer Behavior
    • Digital and Social Media Marketing
    • Marketing Research
    • Brand Management
    • Business Analytics

    You’ll also have the opportunity to collaborate with peers across departments and take part in interdisciplinary initiatives that blend business, communication, and creativity.

    course catalog

    Hands-On Learning Opportunities

    Real-world experience is built into the program. You’ll apply classroom learning through projects with community partners and on-campus ventures like the Java Junction coffee shop or student-led marketing campaigns. Internships with local businesses and organizations give you additional insight into the field—and help you build your resume before graduation.

    Scholarships

    While there are no program-specific scholarships for the marketing minor, students may be eligible for broader departmental or academic awards. Visit the financial aid office for current offerings and application details.

    Explore more of our scholarships

    Facilities & Resources

    Students in marketing have access to collaborative workspaces, computer labs, and project rooms in Goshen’s Union Building and academic halls. Business and marketing students also connect with faculty mentors who bring real-world experience into the classroom.

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