Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.
Sport Management
Major | Minor
Why Study Sport Management at Goshen College?
As a sport management major or minor at Goshen College, you’ll gain the knowledge and experience to excel in the fast-paced world of sports. Whether you’re interested in coaching, athletic director positions, managing athletic facilities, promoting events, or leading community recreation programs, this program gives you the tools to succeed in both business and communication.
Dive into the intersection of athletics and leadership through hands-on projects and real-world internships that bring your learning to life. With the support of small class sizes, dedicated faculty mentorship, and a values-driven curriculum focused on service and community impact, you’ll be prepared to lead and thrive in the sport management field.
Career Paths
Graduates of the sport management program pursue careers in areas such as:
- Athletic Administration
- Sports marketing and media
- Facility and event management
- Coaching and youth sports
- Recreation and fitness leadership
You’ll be prepared for roles with sports teams, recreational facilities, nonprofit organizations, schools and more. Some graduates also go on to earn advanced degrees in areas such as business administration or athletic training.
Curriculum and Credits
Sample courses include:
- Event and Facility Management
- Introduction to Sport Management
- Sport Culture and Psycology
- The Organization of Business
Courses are designed to help you develop communication, leadership, organizational and problem-solving skills specific to the sports industry.
Hands-On Learning Opportunities
You’ll gain hands-on experience by managing real events and collaborating with teams through internships and student-led projects. You might intern with organizations like GC Athletics, the Elkhart County YMCA, or local schools, where you can apply what you’re learning in meaningful, real-world settings. As a Goshen College student, you’ll also have the chance to help plan and promote campus-wide fitness programs and intramural events—building your skills while making a direct impact on campus life.
Scholarships
Goshen College offers academic scholarships and additional financial aid to help make your education affordable. Student-athletes may also qualify for athletic scholarships.
Facilities & Resources
Sport management students have access to top-notch facilities on campus including:
- Ruth Gunden Gymnasium
- Roman Gingerich Recreation-Fitness Center
- Goshen College athletic fields and training spaces
You’ll also work closely with Maple Leafs Athletics and have access to marketing and promotional tools used by the college’s communication and sports information teams.