Courses

COMM 324 Principles of Public Relations

Introduction to public relations contexts, issues and practices – research, planning, communicating and evaluating. Emphasis on skills in analyzing public opinion and in communication with internal and external publics, with special attention to not-for-profit organizations. Prerequisite: Comm 240 or Bus 316.

Related majors & minors

All majors & minors

  • Broadcasting

    In our award-winning broadcasting program, you’ll jump into hands-on experiences from your very first year—opportunities that students at larger schools often wait years to get.

  • History

    At Goshen College, studying history isn’t about memorizing names and dates; it’s about uncovering the stories that define cultures, movements, and everyday people, and learning to interpret them with empathy and precision.

  • Journalism

    As a journalism student at Goshen College, you’ll develop the writing, research, and multimedia storytelling skills needed to pursue truth and share compelling stories with the world.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • Public Health

    Whether you plan to work in community health, epidemiology or health policy—or pursue graduate study in public health, medicine or healthcare administration—being a public health major or minor at Goshen College will prepare you to make a meaningful impact.

  • Public Relations

    As a public relations major or minor at Goshen College, you’ll learn to strategically manage communication between organizations and the public—whether through digital content, media relations, brand storytelling, or crisis response.

    All majors & minors