Courses

BUS 344 Digital & Social Media Marketing

This course will introduce students to the importance of social media marketing, electronic commerce, digital advertising, and digital media. Students will understand the fundamentals, strategic roles, practices, and ethical issues. Students will develop skillsets that are required in using web and social media platforms to problem solve, create strategies, and complete tasks within digital marketing. Real-world marketing projects, including tactical roles situations, methods, ethics, and procedures will be part of the learning experience. Prerequisite: Bus 244

Related majors & minors

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  • Art

    The visual and fine arts attract creative individuals who strive to carve out their own niche. At Goshen College, the art major and minor offers a variety of concentrations tailored to different artistic passions and career paths.

  • Entrepreneurship

    As an entrepreneurship minor at Goshen College, you’ll gain the skills and experience needed to turn your ideas into action.

  • Graphic Design

    As a graphic design major or minor at Goshen College, you’ll develop the artistic and technical skills to communicate ideas visually in a wide range of media.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

    All majors & minors