Courses

BUS 343 Brand, Identity, and Design

Brands are a central organizing principle of successful organizations, guiding decisions and actions. Students will understand the value of a brand in a marketing and business environment, and how to build, manage, and protect a brand. Prerequisite: BUS 244 or ART 108

Related majors & minors

All majors & minors

  • Art

    The visual and fine arts attract creative individuals who strive to carve out their own niche. At Goshen College, the art major and minor offers a variety of concentrations tailored to different artistic passions and career paths.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • Public Relations

    As a public relations major or minor at Goshen College, you’ll learn to strategically manage communication between organizations and the public—whether through digital content, media relations, brand storytelling, or crisis response.

    All majors & minors