Courses

BUS 320 Marketing Research & Analytics

A comprehensive overview of the nature and scope of marketing research and its role in decision support systems. Course focuses on the practical aspects of marketing research and provides a framework for conducting quantitative and qualitative research. Prerequisites: Bus 282 and Bus 244.

Related majors & minors

All majors & minors

  • Entrepreneurship

    As an entrepreneurship minor at Goshen College, you’ll gain the skills and experience needed to turn your ideas into action.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

    All majors & minors