Courses

BUS 316 Marketing Management

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at the domestic and international levels. Prerequisite: BUS 244

Related majors & minors

All majors & minors

  • Art

    The visual and fine arts attract creative individuals who strive to carve out their own niche. At Goshen College, the art major and minor offers a variety of concentrations tailored to different artistic passions and career paths.

  • Business

    Whether your interest is in marketing, finance, management or entrepreneurship, our program is designed to equip you with the skills and real-world experiences to thrive in today’s dynamic global economy.

  • Entrepreneurship

    As an entrepreneurship minor at Goshen College, you’ll gain the skills and experience needed to turn your ideas into action.

  • Graphic Design

    As a graphic design major or minor at Goshen College, you’ll develop the artistic and technical skills to communicate ideas visually in a wide range of media.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • Multimedia Communication

    As a multimedia communication major or minor at Goshen College, you’ll gain the practical skills and creative experience to become a compelling storyteller across platforms—from journalism and video production to social media and strategic communication.

  • Public Relations

    As a public relations major or minor at Goshen College, you’ll learn to strategically manage communication between organizations and the public—whether through digital content, media relations, brand storytelling, or crisis response.

  • Sports Management

    As a sport management major or minor at Goshen College, you’ll gain the knowledge and experience to excel in the fast-paced world of sports.

    All majors & minors