Courses

BUS 244 Consumer Behavior & Customer Journey

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the customer’s journey to purchase.

Related majors & minors

All majors & minors

  • Art

    The visual and fine arts attract creative individuals who strive to carve out their own niche. At Goshen College, the art major and minor offers a variety of concentrations tailored to different artistic passions and career paths.

  • Business

    Whether your interest is in marketing, finance, management or entrepreneurship, our program is designed to equip you with the skills and real-world experiences to thrive in today’s dynamic global economy.

  • Entrepreneurship

    As an entrepreneurship minor at Goshen College, you’ll gain the skills and experience needed to turn your ideas into action.

  • Graphic Design

    As a graphic design major or minor at Goshen College, you’ll develop the artistic and technical skills to communicate ideas visually in a wide range of media.

  • Marketing

    Whether you’re preparing for a career in business, communications, entrepreneurship, or the arts, marketing will give you a valuable toolkit for success in any industry.

  • Public Relations

    As a public relations major or minor at Goshen College, you’ll learn to strategically manage communication between organizations and the public—whether through digital content, media relations, brand storytelling, or crisis response.

  • Sports Management

    As a sport management major or minor at Goshen College, you’ll gain the knowledge and experience to excel in the fast-paced world of sports.

  • Sustainability Management

    This interdisciplinary program combines core business principles with environmental science and social systems, giving you the insight to understand global challenges and make ethical, impactful decisions.

    All majors & minors