Digital Media Specialist

Goshen College is a Christian liberal arts institution that prepares students to thrive in life, leadership and service. We strive to model an inclusive community committed to transformative justice, peace, and sustainability. A respect and appreciation of the Anabaptist- Mennonite faith perspective and practices, and a commitment to the mission, vision, core values and community standards of Goshen College, are important for teaching and administrative faculty members.

Position Summary:

The Digital Media Specialist plays a key role in elevating Goshen College’s digital presence to drive student enrollment, alumni/donor support and engagement with the college by creating engaging, on-brand social media and web content, and capturing compelling photography and videography that reflects the vibrancy of campus life. This position is ideal for a creative, detail-oriented professional who is passionate about visual storytelling and fostering meaningful connections with current and prospective students, alumni and the broader Goshen College community.

Essential Functions:

• Content Creation and Execution
  1. Develop, plan and schedule content for Goshen College’s primary social media channels.
  2. Develop and execute weekly and monthly content calendars aligned with institutional priorities, seasonal campaigns and audience interests.
  3. Create compelling captions, headlines and hashtags that reflect Goshen College’s tone and brand voice.
  4. Repurpose existing content (features, news articles, profiles, videos, etc.) into engaging social media formats.
  5. Ensure consistency across platforms in terms of brand messaging, imagery and visual identity.
• Photography and Visual Storytelling
  1. Capture high-quality, candid and posed photography for campus events, academic programs and student life.
  2. Direct campus photography, including taking photos, supervising student photographers, working with freelance photographers and coordinating photo shoots.
  3. Edit, crop and optimize photos for both print and digital use.
  4. Build and maintain a searchable photo archive for future marketing needs.
  5. Identify emerging visual stories on campus by building relationships with students, faculty and staff.
  6. Organize, tag and archive photos for easy access and future use.
• Video and Short-Form Content Creation
  1. Conceptualize and produce short videos or reels to showcase campus life, academic programs and special events for social media and web purposes.
  2. Conducts file management: exports, distributes and archives.
  3. Post videos as assigned.
• Social Media Community Engagement
  1. Monitor comments, messages, tags and mentions, responding when appropriate to foster positive engagement.
  2. Engage with student, faculty and alumni content to build authentic connections.
• Analytics and Performance Monitoring
  1. Track and analyze engagement metrics, reach, impressions and audience growth.
  2. Prepare periodic performance reports and recommend content adjustments based on data insights.
  3. Set benchmarks for engagement and provide insights to inform future campaigns.
• Collaboration and Administrative Duties
  1. Collaborate with colleagues on projects, and assist with broader communication and marketing initiatives (e.g., email campaigns, web features) as needed.
  2. Participate in department and division-wide planning, brainstorming and other activities.
  3. Maintain compliance with college policies, accessibility standards and copyright regulations.

Qualifications:

Education: Bachelor’s degree required, preferably with a major in digital media, photography, videography, marketing, communication or related field.

Experience: 1 year of professional experience required; 2-3 years preferred. Proficiency in digital photography and video production required.

Special Skills:

• Experience using a phone camera for photography and short-form video production (filming and editing) required.
• Experience managing social media platforms in a professional or organizational context preferred.
• Energetic, proactive attitude and willingness to propose ideas and take initiative.
• Must enjoy working with people and work comfortably and easily with them in diverse settings in a creative and expressive fashion.
• Solid technical knowledge of relevant digital equipment and imaging/editing software required.
• Experience sorting, keywording and editing photographs using professional software preferred.
• Preferred experience and proficiency with Adobe Lightroom, Adobe Photoshop, Adobe Premiere and After Effects.
• Familiarity with motion graphics or animation is preferred.
• Strong written communication and organizational skills required.
• Ability to manage multiple tasks, meet deadlines and work independently and collaboratively required.

Supervisory Responsibility:

• Student assistants

Schedule:

• Full-time, 40 hours per week
• Ability to work occasional evenings and weekends for assignments and events. Schedule determined by departmental needs with flexibility for event coverage.

Physical Requirements:

• Ability to operate photography/videography equipment and carry up to 25 lbs of gear.
• Ability to move between campus locations for event coverage.
• Prolonged periods of sitting and using computers and screens.
• Some phone use and operation of copier and other standard office equipment
• Ability to travel across campus for meetings and events

Work Environment/Environmental Conditions:

• Work will primarily take place in a standard indoor office environment.

How to Apply

Application materials may be attached to the Administrative/Faculty Application Form or sent electronically to hr@goshen.edu.

Goshen College will not be sponsoring candidates for this position.

Required:

• • Complete the online Admin/Faculty Application Form.
  • Resume
  • Letter of application
  • List of three professional reference with contact information

 

E-Verify Statement of Participation

Goshen College participates in E-Verify. If you are hired, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Diversity, Equity, and Inclusion Statement

Goshen College is an equal opportunity employer, committed to enhancing diversity across the institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. As a religious institution, Goshen College expressly reserves its rights, its understandings of, and its commitments to the historic Anabaptist identity and the teachings of Mennonite Church USA, and reserves the legal right to hire and employ individuals who support the values of the college. To protect the welfare and provide for the safety of the students, employees, visitors, and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.

About Goshen College

Goshen College is a nationally-ranked college and Hispanic-Serving Institution in Indiana renowned for its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the community and the world. The college offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, social work and environmental education. This caring, safe and diverse campus prides itself on providing excellent academic programs that connect arts with sciences, and theory with practice — exposing students to multiple perspectives and encouraging them to think deeply, live creatively and lead purposefully. The college is located in the City of Goshen in the heart of Elkhart County, within several hours of Chicago, Indianapolis and Detroit. Residents of Goshen enjoy a culturally diverse small-town atmosphere with an active arts community, a vibrant and entrepreneurial downtown, the Maple City Greenway network of bicycle paths and affordable housing prices. Learn more at goodofgoshen.com.

Contact HR

Human Resources
Goshen College
1700 S. Main Street
Goshen, IN 46526-4795
E-mail: hr@goshen.edu
Telephone: (574) 535-7111