Associate Director of Communications & Marketing at Merry Lea Environmental Learning Center

Goshen College seeks an Associate Director of Communications and Marketing for its Merry Lea Environmental Learning Center. This position leads efforts to develop, unify, and periodically assess strategic messaging and approaches to marketing for all program areas that comprise the Merry Lea Environmental Learning Center, including Environmental Education Outreach, Merry Lea Sustainable Farm, Land Management, and the Sustainability and Environmental Education Department of Goshen College, as well as the organization as a whole.

This work, which involves significant coordination of and interaction with Merry Lea staff and faculty, as well as between Merry Lea and the Goshen College Communications and Marketing Office, involves the development and management of content and communications that increase public awareness, understanding, and appreciation of Merry Lea, its mission, and its programmatic offerings while adhering to the brands and core values of both Merry Lea and Goshen College.

The Associate Director is responsible for designing and implementing strategies for increasing awareness of the Merry Lea organization and its various programs to a variety of external audiences through the production of well-written communications, online content, and in-person interactions; therefore, this position plays a critical role in both organizational advancement and the recruitment of participants for preK-12, family, public, and collegiate programs.

The Associate Director must be an initiative taker, collaborative, adaptable, detail-oriented, and able to set and manage priorities to meet strategic objectives. The Associate Director must also be proficient in a broad set of relevant skills, including written/verbal communication, website development and management, social media management, photo/video editing, graphic design, customer relationship management, and effective approaches to recruitment and marketing.

This is a full-time position with a salary of $44,670 and eligibility for full benefits. Benefits include:

  • Health, dental, vision, life, and long term disability insurances
  • Flexible Spending Account
  • Retirement Plan(s)
  • Tuition discounts
  • Paid Holidays, Vacation/Sick Leave
  • Free employee membership to Recreation-Fitness Center (discounted family membership)

See more benefits details here.

Essential Functions:

  • Develop, coordinate, and maintain overall organizational messaging, develop and implement strategic messaging campaigns, and lead/coordinate communications, marketing, and participant/student recruitment efforts for individual Merry Lea departments and programs, including periodically assessing and updating overall organizational communications strategies.
  • Research and write news releases, feature stories, and other content for print, electronic, and online publications, including the Merry Lea website and social media platforms, and solicit/edit content written by staff, faculty, and students, targeting internal and/or external audiences.
  • Manage production of Merry Lea newsletter, including writing content, soliciting content from Merry Lea staff, faculty, and students, editing, general layout, coordination of printing, and distribution of print and electronic versions.
  • Manage Merry Lea website and social media accounts.
  • Create new and update existing brochures, trail maps, and interpretive signs as needed.
  • Assist Executive Director with donor communications and donation procurement efforts.
  • Maintain email and other distribution lists.
  • Attend Merry Lea staff meetings and complete other tasks as assigned in support of
    implementation of the Merry Lea Mission and Strategic Plan.

Education and Experience:

  • Bachelor’s degree in English, Communications, Marketing or related field or equivalent
    education and experience.

Certification, Licenses, Registrations:

  • Driver’s license

Skills & Competencies:

  • Demonstrated proficiency in writing for multiple audiences and in multiple mediums (print, online, and social media).
  • Ability to work independently with minimal supervision.
  • High level of commitment to teamwork and collaboration.
  • Strong command of grammar.
  • Strong public speaking skills.
  • Detail-oriented with strong Internet usage skills and excellent working knowledge of Microsoft Office.
  • Strong organizational skills with the ability to multitask, prioritize, and successfully meet
    deadlines.
  • Proficiency with the use of popular social media platforms including Facebook, Twitter,
    YouTube, and Instagram.
  • Basic knowledge of ecosystems of northern Indiana and relevant ecological principles.
  • Proficiency with a point-and-shoot digital camera and video camera.
  • Working knowledge of photo and video editing software.
  • Working knowledge of graphic design software, such as InDesign.
  • Working knowledge of Customer Relationship Management systems, such as DoubleKnot.
  • Working knowledge of website content management systems, such as WordPress.
  • Working knowledge of email marketing services, such as MailChimp.

Work Environment/Environmental Condition:

Indoor environmental conditions for a portion of the time but may also include work outside where there is exposure to inclement weather, exposure to pollen and spores, venomous snakes, ticks, and biting insects that are part of a natural environment.

All of the essential job functions are subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform other job-related instructions as requested by the supervisor, subject to reasonable accommodation. This position description is not all-inclusive and may change at the option of the (supervisor or department head). Any major change will result in the position being reviewed for reclassification.

About Goshen College

Goshen College is a nationally-ranked college in Indiana; renowned for its purposeful and integrated curriculum, its distinctive hands-on, real-world educational opportunities, and its commitment to creating positive change in the world. Located in the city of Goshen, the college’s 135-acre tree-filled campus is home to 950 students, including more than 40% that identify as students of color or from countries outside of the U.S. It offers over 65 undergraduate areas of study; as well as best-in-class graduate programs in nursing, business administration, and environmental education. Named the #1 Bachelor’s College in Indiana by Washington Monthly and listed among Princeton Review’s Greenest Colleges, Goshen prides itself on providing an integrated and multifaceted education that connects arts with sciences, and foundation with practice — exposing students to multiple perspectives and encouraging them to think deeply and live purposefully. With 98% of graduates entering their careers or pursuing further education within a year of completion, Goshen students graduate prepared to thrive in their lives and careers; and to make meaningful and measurable impacts on their communities and their relationships with others.

The college is located in the heart of Elkhart County, centrally located within several hours of Chicago, Indianapolis and Detroit. Residents of Goshen enjoy a culturally diverse small-town atmosphere with an active arts community, a vibrant downtown, the Maple City Greenway network of bicycle paths and affordable housing prices.

How to Apply:

If you are applying through Indeed or another search engine, please make sure to go to www.goshen.edu/employment to apply.

Please be sure to provide all required materials noted below, as incomplete applications may not be considered. Application materials may be attached to the Teaching and Administrative Faculty Information Form or sent electronically to hr@goshen.edu.

Required:

  • Complete and submit the online Faculty Information Form
  • Cover Letter
  • Résumé or Curriculum Vitae
  • Two relevant writing examples
  • Three professional letters of reference with contact information

Review of applications will begin immediately and the position will remain open until filled.

Goshen College is an equal opportunity employer, committed to enhancing diversity across the
institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. To protect the welfare and provide for the safety of the students, employees, visitors, and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.

Human Resources
Goshen College
1700 S. Main Street
Goshen, IN 46526-4795

E-mail: hr@goshen.edu
Telephone: (574) 535-7111