Marketing Manager

Goshen College invites applications for a full-time Marketing Manager.

The Marketing Manager is responsible for implementing key activities of Goshen College’s marketing strategy and operations and providing administrative support to the Communications and Marketing Office.

Essential Functions: (Core Job Responsibilities)

  • Marketing & Communications Coordination – 75%
    • Serve as intake person, initial contact and coordinator for communications and marketing projects.
    • Ensure timely and accurate implementation of the annual traditional undergraduate and adult/graduate communication flow plans; including implementation of the email communication flow and ensuring timely and accurate implementation of the print communication flow.
    • Ensure timely and accurate implementation of the annual advertising plan; including vendor communications and coordination as well as staying within budget
    • Ensure timely and accurate implementation of the annual events marketing plan: coordinating production of semi-annual campus events mailings, monthly events posters, monthly events emails, and all paid promotion of events.
    • Ensure timely and accurate implementation related to any promotional emails needing to be distributed by the office or for campus clients.
    • Draft and/or proofread marketing and communications copy as needed for various channels (e.g. email, website, digital ads, radio, print, news releases, alumni magazine)
    • Initiate design requests with the Graphic Designer to develop artwork for marketing and communications pieces
    • Plan and implement basic content updates to the Goshen College website and social media sites, including handling basic content change requests made by campus clients.
    • Coordinate the ordering of GC branded giveaways
    • Provide support on various communications and marketing projects as needed
  • Administrative Support – 25%
    • Provide key administrative support to the communications and marketing office. This includes answering the telephone, monitoring the office’s email account, coordinating office mail, ordering and maintaining appropriate office supplies and equipment; and processing timely payment of all invoices and credit card transactions

Supervisory Responsibility:

  • Student assistants

Qualifications:

Required:

  • Minimum Education: Bachelor’s degree
  • Experience: 2-3 years of full-time relevant experience
  • Skills:
    • Strong writer and editor; particularly for audience-centered and action-oriented web and marketing content. Superior English usage, spelling, punctuation and vocabulary.
    • Demonstrated experience with very basic HTML and web content management
    • Highly organized and detail-oriented; able to complete tasks accurately and on-time
    • Ability to excel under deadline pressure and cope well under stress; to prioritize work; to handle a variety of projects simultaneously
    • A positive, solutions-oriented and flexible attitude; including an ability to relate well to internal and external clients and vendors
    • Ability to work well independently as well as part of a team

Preferred:

  • Bachelor’s degree (in marketing, communication, public relations or a related field)
  • Experience with WordPress and email marketing systems
  • Experience with marketing analytics applications, including Google Analytics
  • Experience with basic use of Adobe Photoshop
  • Proficiency in speaking and writing Spanish

Candidates must be committed to the community standards, mission and core values of Goshen College.

About Goshen College:

Goshen College is an affordable, nationally-ranked Christian liberal arts college in Northern Indiana known for leadership in intercultural and international education, sustainability and social justice. The college offers bachelor’s degrees in more than 65 areas of study, as well as select graduate degrees. Goshen enrolls approximately 950 students from 35 states and 23 countries and is recognized for its innovative, life-changing study abroad program (Study-Service Term) and exceptional educational value. The 135-acre tree-filled campus features a world-class Music Center and a Rec-Fitness Center for 14 intercollegiate athletic teams. The extended campus includes a 1,189-acre natural sanctuary (the Merry Lea Environmental Learning Center near Wolf Lake, Ind.) and a marine biology lab in the Florida Keys. Rooted in the historically peaceful Mennonite church and established in 1894, the college’s Christ-centered mission produces passionate learners, compassionate peacemakers, global citizens and servant leaders. The college’s doors are open to all, with students from 40 different Christian denominations and several world religions. Experiential learning, faculty mentors and strong friendships are significant community strengths for students.

The college is located in the heart of Elkhart County in Northern Indiana, just a couple of hours from Chicago, Indianapolis and Detroit.  Goshen was named the 2017 Indiana Community of the Year by the Indiana Chamber of Commerce for its amazing arts and entertainment, food scene, recreational opportunities, outstanding schools, affordable living, cultural diversity and entrepreneurial spirit. Learn more at goodofgoshen.com.

How to Apply:

If you are applying through Indeed or another search engine, please make sure to go to www.goshen.edu/employment to apply.

Please be sure to provide all required materials noted below, as incomplete applications may not be considered. Application materials may be attached to the Staff Application Form or sent electronically to hr@goshen.edu.

Required:

  • Complete and submit the online Staff Application Form
  • Letter of application
  • Résumé
  • List of three professional references with contact information

Review of applications will begin immediately and continue until the position is filled. 

Goshen College is an equal opportunity employer, committed to enhancing diversity across the institution. Goshen College does not discriminate on the basis of race, color, national or ethnic origin, sex, disability, age, sexual orientation, gender identity or any legally protected status. To protect the welfare and provide for the safety of the students, employees, visitors and resources of Goshen College, background checks are conducted by the Office of Human Resources on all new and re-hired employees.

Human Resources
Goshen College
1700 S. Main Street
Goshen, IN 46526-4795

E-mail: hr@goshen.edu
Telephone: (574) 535-7111