Marketing Course Listings

A major and a minor in marketing are available. The marketing major offers concentrations in communication, management, or media & design.

Major in marketing

55 credit hours

  • Art 108, Digital Design3
  • Art 208, Typography3
  • Art 308, Graphic Design3
  • Bus 124, Adventures in Business1
  • Bus 155, The Organization of Business2
  • Bus 220, Spreadsheet Skills3
  • Bus 244, Consumer Behavior & the Customer Journey3
  • Bus 254, Principles of Marketing3
  • Bus 282, Business Analytics3
  • Bus 307, Career Planning1
  • Bus 401, Integrated Marketing & Communication3
  • Bus 409, Business Internship3
  • Bus 410, Strategic Management Capstone3
  • Comm 202, Oral Communication3
  • Comm 326, Creating for the Web3
  • Choose three of the following9
    • Bus 320, Marketing Research & Analytics
    • Bus 338, Professional Selling
    • Bus 343, Brand, Identity, & Design
    • Bus 344, Digital & Social Marketing
  • Choose one of the following concentrations6

Communication concentration (choose 6 credits)

      • Comm 250, Writing for Media
      • Comm 270, Media, Law, & Ethics
      • Comm 324, Principles of Public Relations
      • Comm 383, Communication & Society

Management concentration (choose 6 credits)

      • Acc 200, Principles of Accounting
      • Bus 121, Entrepreneurship
      • Bus 318, Operations Management
      • Econ 200, Principles of Economics

Media & Design concentration (choose 6 credits)

      • Art 255, Photography
      • Comm 212, Digital Media Production
      • Comm 312, Advanced Digital Media Production
      • Comm 375, Animation

Student learning outcomes

Graduates in marketing will:

      1. Identify and articulate how personal values and ethical considerations inform and impact business decisions.
      2. Demonstrate an understanding of the roles, goals, key concepts, methods, and tools utilized in specific business
        functions as well as the relationships between the various functions in a business.
      3. Intentionally prepare for a marketing career.
      4. Acquire skills needed to influence, inspire, and motivate individuals and groups to achieve results.
      5. Identify opportunities, analyze information, and apply frameworks for effective problem-solving and decision-making.
      6. Demonstrate effective writing and speaking in a variety of business contexts.
      7. Demonstrate the ability to work productively with individuals in a diversity of roles and with varying interests
        in the outcome.

Planning guide

First year
Goshen Core
Adventures in Business
The Organization of Business
Principles of Marketing
Digital Design
Spreadsheet Skills
Second year
Goshen Core
Oral Communication
Consumer Behavior & the Customer Journey
Business Analytics
Typography
Concentration and/ore elective course
SST (spring or summer, or summer after third year)
Third year
Goshen Core
Graphic Design
Creating for the Web
Concentration and/or elective course(s)
Internship (summer internship between 3rd and 4th year encouraged)
Fourth year
Balance of Goshen Core
Career Planning
Integrated Marketing & Communication
Strategic Management Capstone
Concentration and/or elective course(s)

Planning and advising notes

Students may not earn a double major in accounting, business, marketing, and/or sustainability management, but major/minor combinations are allowed.

Minimum academic requirement for majors and minors

All marketing majors and minors must earn a grade of C- or higher in all courses required for their major or minor. Failure to attain this level of achievement requires the student to either repeat the course (for specific requirements) or take an additional course (an option for elective courses) and achieve a grade of C- or higher. A Masters in Business Administration program is offered online. More information about the program can be found at www.thecollaborativemba.org and also in the Goshen College academic catalog for graduate programs.

Minor in marketing

21 credit hours

  • Art 108, Digital Design3
  • Bus 155, The Organization of Business2
  • Bus 244, Consumer Behavior & the Customer Journey3
  • Bus 254, Principles of Marketing3
  • Bus 307, Career Planning1
  • Choose three courses:9
    • Bus 338, Professional Selling
    • Bus 343, Brand, Identity, & Design
    • Bus 344, Digital & Social Marketing
    • Comm 324, Principles of Public Relations
    • Comm 326, Creating for the Web