Marketing Course Listings

A major and a minor in marketing are available, combining study in business, communication, and graphic design.

Major in marketing

49 credit hours

  • Acc 201, Principles of Financial Accounting 3
  • Art 108, Digital Design3
  • Art 208, Typography3
  • Bus 307, Career Planning1
  • Bus 316, Principles of Marketing3
  • Bus 320, Marketing Research3
  • Bus 336, Advertising3
  • Bus 338, Sales3
  • Bus 409, Business Internship3
  • Bus 410, Business Capstone3
  • Comm 202, Oral Communication3
  • Comm 250, Writing for Media3
  • Comm 270, Media, Law and Ethics3
  • Comm 324, Principles of Public Relations3
  • Choose one of the following3
    • Comm 240, Communication Research
    • Econ 380, Business Analytics
  • Choose two of the following6
    • Acc 202, Principles of Managerial Accounting
    • Art 308, Graphic Design
    • Art 408, Advanced Graphic Design
    • Comm 212, Digital Media Production
    • Comm 326, Creating for the Web
    • Engl 203, Introduction to Creative Writing
    • Engl 204, Expository Writing

Student learning outcomes

Graduates in marketing will:

  1. Identify and articulate how personal values and ethical considerations inform and impact business decisions.
  2. Demonstrate an understanding of the roles, goals, key concepts, methods, and tools utilized in specific business functions as well as the relationships between the various functions in a business.
  3. Intentionally prepare for a marketing career.
  4. Acquire skills needed to influence, inspire, and motivate individuals and groups to achieve results.
  5. Identify opportunities, analyze information, and apply frameworks for effective problem-solving and decision-making.
  6. Demonstrate effective writing and speaking in a variety of business contexts.
  7. Demonstrate ability to work productively with individuals in a diversity of roles and with varying interests in the outcome.

Planning guide

First year Goshen Core
Digital Design
Oral Communication
Typography
Second year Goshen Core
Principles of Marketing
Media, Law & Ethics
Writing for Media
Business Analytics or Comm Research
Sales
SST (spring or summer, or summer after third year)
Third year Goshen Core
Principles of Public Relations
Advertising
Marketing Research
Principles of Financial Accounting
Career Planning
Upper level courses in major
Summer internship between 3rd and 4th year encouraged
Fourth year Balance of Goshen Core
Balance of major
Business Capstone

Planning and advising notes

Students may not earn a double major in accounting, business and/or marketing, but major/minor combinations are allowed.

Principles of Marketing is a foundational course in this major and should be taken in the second year. This major allows students to choose from a list of course options, some of which require prerequisites, so appropriate course planning is required.

Minimum academic requirement for majors and minors

All marketing majors and minors must earn a grade of C- or higher in all courses required for their major or minor. Failure to attain this level of achievement requires the student to either repeat the course (for specific requirements) or take an additional course (an option for elective courses) and achieve a grade of C- or higher.

A Masters in Business Administration program is offered online. More information about the program can be found at www.thecollaborativemba.org and also in the Goshen College academic catalog for graduate programs.

Minor in marketing

19 credit hours

  • Art 108, Digital Design3
  • Bus 307, Career Planning1
  • Bus 316, Principles of Marketing3
  • Comm 202, Oral Communication3
  • Choose one course:3
    • Comm 240, Communication Research
    • Econ 380, Business Analytics
  • Choose one course:3
    • Bus 320, Marketing Research
    • Bus 336, Advertising
    • Bus 338, Sales
  • Choose one course:3
    • Comm 324, Principles of Public Relations
    • Comm 326, Creating for the Web
    • Engl 203, Introduction to Creative Writing