Like any modern country, Peru has a wide range of radio and television companies. Only one, however, combines the accuracy and reliability of National Public Radio, the immediacy and reach of CNN and the variety of satellite radio stations. Grupo Radio Programas del Peru (RPP) is a broadcasting giant founded in 1963 by Manuel Delgado Parker.
This building houses the offices of Grupo Radio Programas del Peru (RPP).
Operating from a sleek skyscraper in the San Isidro district of Lima, RPP has more radio coverage – its stations reach 97 percent of the country – than any radio network in Peru. Its RPP TV news channel can be seen through most of the country and is highly regarded for its accuracy, fairness and reliability. And most of its radio and TV programming is available via the Internet.
Announcers for Radio Corazon (Heart), which plays Spanish language romantic music.
Goshen College students visited RPP’s radio division on a recent morning. Daniel Vega Baldarrago, assistant business manager of RPP’s entertainment unit, described the company’s seven distinct radio stations. Each reaches a niche audience and is supported with a web site and detailed marketing plans, including social media outreach. Station formats include news and opinion, comedy, love ballads, classic rock (in English), the latest pop and rock music and reggae, electronica and hip-hop.
Students pause for a group photo outside the offices of Grupo Radio Programas del Peru (RPP).
Students said they were impressed by the sophistication of the operation and how the stations operated so smoothly and efficiently. It was a brief, but informative visit.
The offices of Grupo Radio Programas del Peru (RPP) are in a skyscraper in the San Isidro district of Lima.The logo of Grupo Radio Programas del Peru (RPP).Students wait in the lobby of RPP for a radio division tour to begin.Maria and Gretchen have some fun with a promotional sign for Studio 92, one of RPP’s seven radio stations.Derek and Caleb have some fun at the RPP offices.Jackson, Jake, Malaina and Gina stride through the RPP radio offices,Daniel Vega Baldarrago is assistant business manager of RPP’s entertainment unit.Daniel Vega Baldarrago, assistant business manager of RPP’s entertainment unit, discusses radio operations.An RPP radio announcer delivers a message to tens of thousands of listeners.Announcers for Radio Corazon (Heart), which plays Spanish language romantic music.A slogan at Radio Corazon (Heart) reads, “Everything you do, do it with heart.”An announcer for Oxigeno (Oxygen) 102.1 FM, which plays rock hits from the 1980s and 1990s in English and Spanish.Announcers talk to a guest at Radio Felicidad (Happiness), which features adult contemporary music and positive messages.The logo for Radio Felicidad (Happiness)The studio of La Zona (the Zone), RPP’s most popular radio station. It plays reggae, electronica, salsa and hip-hop.The logo for La Zona, RPP’s top-rated radio station.Dean listens to Daniel Vega Baldarrago, assistant business manager of RPP’s entertainment unit.Announcers on the air for Studio 92, which plays Latin pop, rock, and alternative music.The flashing sign indicates that radio announcers are on the air. Students linger outside the offices of RPP.This building houses the offices of Grupo Radio Programas del Peru (RPP).Students pause for a group photo outside the offices of Grupo Radio Programas del Peru (RPP).
