Set your Event Objective

Good event planning begins with knowing what you are trying to accomplish. Clearly define your goal- it will be very valuable to you as you go through the planning process. Knowing your goal can also help you avoid unintended growth and expansion of the event.

  • What is the primary purpose of the event?
  • What kind of experience do you want your guests to have?
  • What environment/ambience are you going for?
  • What are the event goals?
    • Is it a fundraising event?
    • Is it a prospecting event?
    • Is it a campaign kickoff?
    • Is it a training event?
    • Is it educational?  Is it important for it to be interactive?
    • Is it a celebration?