Top advertising executive Keith Reinhard to speak at April 3 business luncheon

WHAT: Goshen College Business Luncheon

WHO: Invited local business persons

WHEN: Thursday, April 3, 2008 from noon to 1:30 p.m.

WHERE: Goshen College Church-Chapel Fellowship Hall

PROGRAM: Guest speaker Keith Reinhard talking about “Advertising in the New Media. What changes? What doesn’t?”

Reinhard is chair emeritus of DDB Worldwide, one of the world’s largest advertising networks. He is best known for his work with McDonald’s including the creation of the ad campaign, “You deserve a break today,” which in 1999 was voted number one jingle of all time in Advertising Age’s “The Century of Advertising.” Reinhard is president of the recently founded Business for Diplomatic Action, a private sector group of advertising and academic professionals trying to rebuild America’s reputation abroad. Advertising Age has referred to Reinhard as the advertising industry’s “soft-spoken visionary.” His media and compensation innovations, once considered revolutionary, are now beginning to find widespread acceptance. And last week, Reinhard was inducted into the Advertising Hall of Fame.

RSVP: If you plan on attending, please contact Goshen College News Bureau Director Jodi H. Beyeler at (574) 535-7572 or jodihb@goshen.edu.

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Goshen College, established in 1894, is a residential Christian liberal arts college rooted in the Anabaptist-Mennonite tradition. The college’s Christ-centered core values – passionate learning, global citizenship, compassionate peacemaking and servant-leadership – prepare students as leaders for the church and world. Recognized for its unique Study-Service Term program, Goshen has earned citations of excellence in Barron’s Best Buys in Education, “Colleges of Distinction,” “Making a Difference College Guide” and U.S.News & World Report’s “America’s Best Colleges” edition, which named Goshen a “least debt college.” Visit www.goshen.edu.