February 20, 2004
Pura Vida Coffees come to Goshen College
Fair trade coffee fills cups and mugs as it's aroma wafts through the air on the campus of Goshen College. Patrons of the Leaf Raker, as of Thursday, February 19, 2004, had the option of purchasing fair trade coffee, distributed by Pura Vida Coffees.
The price per cup remains the same at $1.05 for 12 ounces; however, a free refill is not available as it is with the other line of coffee offered.
Joe Rondinelli, director of Sodexho campus food services, placed an announcement in Thursday's campus communicator introducing the new option. On the first day, three decanters of coffee were sold; representing roughly half a pound ground beans. On Friday, the amount of coffee sold doubled to six decanters. "I expect in the coming weeks to sell pounds of coffee each day," said Rondinelli.
Pura Vida Coffee is based in Seattle and had this to say about it's coffee on their web page: "When you buy Pura Vida Coffee, you get more than a great cup of coffee. Our premium beans, hand-roasted in small batches, provide unsurpassed flavor and fullness. Because Pura Vida specializes in Fair Trade and organic coffee, you help a farmer sustain his family and protect the environment with every cup you drink."
Erin Bontrager, a senior, said the fair trade coffee tastes much better than the other gourmet bean coffee on sale.
This coming Tuesday, the business department will meet with a representative from Alliance World Coffees to discuss various questions pertaining to the new coffee shop planned for the space originally known as the Kratz-Miller lounge. Stay tuned to next week's Goshen College Record for an article detailing the specifics of the new coffee shop.
Posted by joelrf at February 20, 2004 03:55 PM
go sodexho! thanks to joe rondinelli for taking the initiative in introducing fair trade coffee. according to celeste kennel-shank, pura vida coffees is the main drip at sojourners.
i am also aware that a few larger fair trade coffee distributors are currently lobbying sodexho on a coporation to corporation level, including equal exchange. with pressure coming from the top and from students, we may have a good chance of introducing a fair trade cofffee option into the larger cafeteria. i will keep you updated on this development as they occur.
Posted by: joel fath at February 20, 2004 04:23 PM