Consider your Audience

Understanding your goal will help to inform who you want to invite and why. This will help you get the right venue, design your promotion, etc. You should be clear on who is invited to your event and include that information on any promotional materials.

It is important to be realistic about your anticipated attendance: more people may increase revenues but they also often increase costs. An event with 50 people sitting in a room that holds 200 can lead to the feeling that your event is not successful or can disappoint invited speakers; it may be better to run the risk that a few people won't get in.

You should also be careful to consider what services may be necessary to enable everyone to participate.  If the public is invited, ensure that your space is handicapped accessible. 

• How many people should be invited? 
• Who should be on the guest list
• Is it important for the president to be there?
• Is it important for President’s Council members to be there?