Set your Event Objective

Good event planning begins with knowing what you are trying to accomplish. Clearly define your goal- it will be very valuable to you as you go through the planning process. Knowing your goal can also help you avoid unintended growth and expansion of the event.

• What is the primary purpose of the event?
• What kind of experience do you want your guests to have?
• What environment/ambience are you going for?
• What are the event goals?
  • Is it a fundraising event?
  • Is it a prospecting event?
  • Is it a campaign kickoff?
  • Is it a training event?
  • Is it educational?  Is it important for it to be interactive?
  • Is it a celebration?