From Elocution to Television: A Communication Department Evolves
By Stuart W. Showalter, former Communication professor
and current Director of Applied Learning (from the Goshen College Bulletin,
June 1992). Stuart Showalter is now a consultant residing in Kalamazoo, MI.
From the beginning, Goshen College has encouraged students to become excellent
communicators. Throughout the years, GC students have developed life-long
skills in speech and writing classes and in related co-curricular activities.
Today's communication department evolved by fits and starts - from a school
of oratory to a department of speech to a department of communication
with a related program in theater. The department's current emphasis have
their roots in the vision of the faculty, the emergence of new media technologies
and the acceptance of new media by church leaders.
The founders clearly recognized the value of instruction in communication.
The 1898 catalog lists an instructor in language and elocution. An advertising
course was offered in 1904. One year later, a school of oratory began
and the first peace speech contest took place.
Meanwhile, the Record was born in 1903 as a monthly magazine, becoming
a biweekly newspaper in 1936. An annual, The Reflector, was published
from 1904 until 1908, when the Mennonite Board of Education suspended
it because its jokes, pictures and etchings offended too many church constituents.
The annual was reborn as the Maple Leaf in 1915.
The school of oratory died in 1913 after director Boyd D. Smucker resigned,but
communication continued as part of the curriculum. The arrival of John
S. Umble as a professor of English in 1925 marked the beginning of a new
era. He taught speech courses, developed a strong debate program, revived
the peace speech contest and became an active promoter of Goshen College.
Pearl Klopfenstein Miller became a valued colleague to Umble in the 1920s
and 1930s. By 1938 the college had organized a department of speech, which
offered advanced courses such as persuasion and the interpretation of
contemporary American poetry.
John Umble's son, Roy, who joined the faculty in 1946 after having completed
his doctorate in speech at Northwestern University, chaired the department
and directed forensic activities during two decades of rapid change, both
in the world of communication and in the Mennonite Church. He educated
the church to the power of drama as a communication tool. He brought full-length
play to Goshen College, initially as activities of on-campus literary
societies and later as all-college events. Plays were performed in Assembly
Hall (Ad 28) and after 1950 in the Union. He later taught classes in play
production,acting and directing.
Radio burst upon the American scene in the 1920s, and television followed
in the 1940s, but not until 1958 did the response to the prodding of professor
Henry Weaver, Roy Umble helped WGCS-FM begin broadcasting, and he eventually
offered courses in radio production.
As Umble became more involved in theater and radio, he gained a colleague
to head the speech program. Al Albrecht, with a doctorate from Indiana
University,was appointed to the faculty in 1964. Besides teaching, he
directed the forensics program and chaired the communication department
during the 1970s until 1984.
All the while publications continued, with many of the churchÍs nascent
leaders testing their skills as Record or Maple Leaf editors. A journalism
course was offered by the English Department in the 1940s. However,in
1964 J. Daniel Hess, who earned his doctorate in mass communication from
Syracus University, became the first full-time professor with this special
interest.
Hess, a member of the English department, proposed forming a communication
department while serving as an early SST leader in Costa Rica. The department,created
in 1972, grew rapidly. After a few years the department planned a new
communication center, but high cost estimates resulted in a structure
fitted primarily to the needs of the theater program. The John S. Umble
Center was dedicated in 1978, and Umble directed ShakespeareÍs "As You
Like It" as the inaugural play.
In 1982 Lauren Friesen joined the department as the first full-time director
of theater. He taught new courses in theater, and the Umble Center helped
generate more student interest in performing plays, so the department
added a theater major in 1988.
While television had been addressed in classes as a subject of critical
concern, the department did not become involved in video production until
the 1980s. A federal grant funded the purchase of video cameras for the
Instructional Materials Center, and IMC director William F. Miller offered
the first video production course in 1984. Since then students have produced
several video yearbooks, and the first ongoing video program, GC Journal,
premiered in 1991-92. GC Journal goes out to the campus via the cable
system on alternate Fridays.
Today [as of 1992] the communication department has the equivalent of
almost four full-time faculty members and serves approximately 60 majors.
The 316 graduates who have majored in speech, communication and theater
have contributed to church and society as announcers, editors, publicists,
reporters and speech pathologists. They have also become attorneys, business
executives, minister and teachers.
Beyond the department, thousands of GC students have gained confidence
in their abilities to speak and write by participating in communication
classes and co-curricular activities. While the department has changed
to accommodate changing patterns of communication in the church and society,the
faculty still stresses fundamental speaking and writing skills as the
keys to successful communication in daily life.
Goshen College
1700 South Main Street, Goshen, Indiana 46526
Toll free: 1 (800) 348-7422 • Local: (574) 535-7000 • E-mail: info@goshen.edu