GC-Web Constitution (public document)
2007-04-09:11-11-20
Paul Meyer Reimer

GC-Web committee -- Constitution

Status Approved by GC-Web members meeting on 6 March 2007

• Decisionmaking -- Most expressed a preference for coming to decisions by consensus.  Michael offered that we can go above our committee as needed.
  
• Accountability--In the previous meeting we tried to get at this in our discussion of what is "Mine / Yours / Ours" as it relates to responsibilities and expertise of PR and ITS folks.  Michael noted that we have been fortunate to have folks whose abilities are much broader than their departmental positions would suggest.
• Guiding Work Principles--dealt with at last meeting
• Common objectives -- Will add to previous stating, importance of enrollment, development "fiscal well-being", or "strengthening our enrollment and development efforts".  Richard noted concern that we think in terms of not only how we serve our community narrowly defined, but also the society around us defined more broadly.

Objectives

We will leverage web technologies to tell our story, build relationships, strengthen our enrollment and development efforts, enhance community, strengthen academics, improve service and reduce costs.

Guiding Work Principals

• Big Picture First
• Be Positive
• Be Dedicated
• Be on-time with work
• Be hospitable
• Be a lavish communicator

Accountability and Areas of Responsibility

We have tried to group web publishing responsibilities according to whether they naturally fall within ITS', or Public Relations' realms of competence and responsibility. However, we recognize that there are limitations to such an exercise: 

• Web publishing has been disruptive of such boundaries.
  
• Web publishing at Goshen College has historically benefitted by attracting individuals with wide interests and skills comprising areas traditionally associated with both IT and PR.
• The Integrated Marketing Committee when in place will play a signficant role in shaping big picture guidance with respect to www.goshen.edu and external constituencies.
  

ITS

• Infrastructure
• Tools/Tech Choices
• Standards

Shared

• Usability
• Services
• Business Process Improvement
• Communications
• Trend Analysis
• Training
• Documentation
• Policy

PR

• Content
• Analysis
• Design
• Messaging
• Quality Assurance
• Marketing Expertise
• Implementation

3rd Party

• We hope that the Integrated Marketing Committee can identify business-process improvements with a high PR benefit.
  
• services such as bulk emailing