The Communications and Marketing Office
As part of the Enrollment Management and Marketing Division, the Communications and Marketing Office (formerly the Public Relations Office) provides strategic coordination and implementation of communication and marketing in multiple mediums to advance Goshen College’s core values, mission and vision. As communication professionals, we partner with academic departments and campus offices to reach Goshen College’s diverse external audiences with timely, informative, effective and creative messages.
What we do
We inform the world about Goshen College, our academic and extracurricular programs and our events and we celebrate the achievements of our alumni, students, faculty and staff through our website, social media, news media relations, photography, advertising, graphic representations, print publications and other forms of communication. We assist all campus departments and offices in achieving their communication and marketing goals. With experience in a broad range of communications and marketing, we are ready to help.
CAMPUS NEWS & MEDIA
(which the Communications and Marketing Office oversees and produces)
- Campus news: news and event press releases and feature stories
- The Bulletin: campus/alumni magazine
- Campus event photo albums
- Campus Communicator: daily oncampus news/events (oncampus or login required)
- Faculty/Staff Bulletin (FSB): notes/updates/news for employees only (available through GC Online)
Contact Us
Do you have a question or comment for the Goshen College Communications and Marketing Office? Please get in touch with us.
E-mail: com-mar@goshen.edu
Phone: 574-535-7569
Location: Administration Building Room 26 (view campus map)
Mailing Address
Goshen College Communications and Marketing Office
1700 South Main Street
Goshen, IN 46526
If you are with the news media…
Contact Jodi H. Beyeler for general campus news inquiries (Contact Assistant Athletic Director for Communication Josh Gleason for athletic news inquiries).
Send feedback, share a story tip
Have something to say about a story featured here? Have a story idea? Contact Jodi H. Beyeler.
If you want to buy tickets for an event, contact the Welcome Center
Order online: www.goshen.edu/tickets | Ph: (574) 535-7566 | E-mail: welcomecenter@goshen.edu | Hours: 9 a.m. – 11:30 a.m. and 12:30 p.m. – 3 p.m. (Mon – Fri) | Location: north end of the Student Union, with visitor parking available right next to it (find us on the campus map)
STUDENT INTERNS/ASSISTANTS
We are often looking for talented student designers, writers and photographers to work with us during the year and during the summer. If you are interested, contact Richard Aguirre, director of Communications and Marketing at com-mar@goshen.edu.
Services we provide
The Communications and Marketing Office provides a full range of goods and services to help promote your department, office or event.
- Advertising, including conceptualization, content (text, photos), design and placement
- Copy and news writing, editing and proofreading for publications, websites and social media
- Communication planning, project management and crisis communication
- HTML email content, design and distribution for communication and marketing purposes
- Graphic design for print, online, social media and promotional items
- News media relations, including the reporting and writing of stories, news releases, news media monitoring, enhancing news media relationships and communicating for the college during crises
- Photography for news, publications, emails, web pages and social media
- Promotional items for institutional purposes as well as for departments and offices
- Public relations to enhance relationships between the college and its constituents
- Social media advising, content, design monitoring and relationship building
- Visual identity, including the use of the college’s logo and its design standards
- Website content, design, development and advising for goshen.edu and other GC websites
What we do
We inform the world about Goshen College, our academic and extracurricular programs and our events and we celebrate the achievements of our alumni, students, faculty and staff through our website, social media, news media relations, photography, advertising, graphic representations, print publications and other forms of communication.
We assist all campus departments and offices in achieving their communication and marketing goals. With experience in a broad range of communications and marketing, we are ready to help. For a more in depth look at what we do, select a topic from below.
Advertising
Working closely with campus clients, the Communications and Marketing Office crafts and designs advertising messages that are enhanced with photography and graphic elements. We also coordinate the placement of advertising with newspapers, magazines, radio and television stations, websites and other mediums.
Communication Planning and Project Management
We offer project management to help academic departments and campus offices meet their communication and marketing goals through planning and project management. We often help academic departments and campus offices to communicate about programs, events or special initiatives. We also assist with crisis communication as well as design communication campaigns to meet long-term goals.
Graphic Design for Print
To maintain consistent visual identity for Goshen College, the Communications and Marketing Office is responsible for the design and production of printed materials for the college. Examples of our work include booklets, brochures, business cards, displays, fliers, forms, invitations, postcards, posters, programs, promotional items, signage and T-shirts. Besides consultation with clients and design, we make printing and production arrangements (on and off campus).
News Media Relations
The Communications and Marketing Office promotes a positive image of the college and its constituents, including students, faculty, staff and alumni with the news media. Our news services include:
- Writing and distributing of news releases about events, individual and department achievements and special announcements;
- Coordinating the college’s news, features and events websites;
- Increasing recognition of the college by linking faculty, staff and student experts with reporters and editors locally, regionally and nationally as sources;
- Pitching college-related stories for placement in local, regional and national media (view examples of “GC in the News”)
- Acting as spokespersons for the college and coordinating media coverage of on-campus events, news, and crises events.
Faculty, staff and students:Contact the Communications and Marketing Office for help publicizing an event on campus or to suggest interesting Goshen-related stories for coverage. Also, members of the news media often contact the Communications and Marketing Office requesting to speak with an expert on a specific subject. If your expertise matches the request, we may contact you to complete the interview. Please be advised that reporters often have immediate deadlines, but we will do our best to contact you with as much advance notice as possible. If you receive a call from a reporter directly, we would appreciate if you would notify a member of the Communications and Marketing Office.
Journalists:Communicate with us directly in order to contact students, faculty and staff, to brainstorm story ideas or to discuss our news releases.
Photography
The Communications and Marketing Office provides oversight of official institutional photography for college publications and web pages. Contact the Communications and Marketing Office to request a photo or for help repurposing images. To maintain a consistent style in all Goshen College materials, both print and web, photos of all personnel (half-time or greater) should be taken by our staff photographers. Staff photographers schedule times annually for new faculty and staff (and those in need of updated portraits) to have their portraits taken.
Promotional Items
We coordinate the purchase of promotional items for academic departments and campus offices, including Admissions, College Relations and Development. We have designed and provided such items as apparel, bookmarks, buttons, calendars, coffee mugs, decals, license plate frames, pens, and styluses for smart devices.
Social Media
We are responsible for creating, maintaining and monitoring the college’s main social media sites, including Facebook and Twitter. If you are interested in creating a social media presence, contact the Communications and Marketing Office.
Visual Identity
We provide guidance on the appropriate use of the Goshen College Visual Identity and Standards, including the appropriate uses of the college’s logos, preferred fonts and recommended colors.
Web Content and Design
Our web team is responsible for the creation and implementation of web features such as online forms, site graphics, HTML email (e-newsletters), and creation of new faculty, departmental and office sites. We also serve as a resource for campus web editors regarding best practices, design standards, usability guidelines and trends. If you need something changed or added to your website, have an idea for something new, or are a campus web editor with questions about accomplishing specific tasks, we are here to help.
Staff Members
Do you have a questions or comment for the Goshen College Communications and Marketing Office? Please get in touch with us. We look forward to serving you!
Initiating a project:
Please complete the appropriate form to initiate a job/project. Our forms are not a replacement for face-to-face conversations about how to meet your communication and marketing goals. Instead, they are a starting point for helping us to better understand your needs.
After you submit your form, a member of the Communications and Marketing Office will gather any additional information needed to work on your request and will let you know about the processes and the schedule for completion. We look forward to serving you!
Note: Work on your job/project will begin after we have received all pertinent information and relevant materials, including proposed text and photos.
Submit a Request:
- Advertising (new or revision, print, digital or online)
- Business card (new or reorder)
- Event publicity (for multiple requests, including advertisements, brochures, Facebook announcements, news releases, photography, posters, RedPost digital ads, etc.)
- HTML email/e-newsletter (for mass mailing)
- Logo request
- News release (announcements, events or achievements)
- Photo request (of individuals or events or for access to existing photos)
- Print request (brochures, postcards and posters)
- Promotional items (for institutional or department/office usage)
- Social media advice, content or design
- Website request (update or new pages)
- Other (for services not listed above)
Standard production times:
- Reorder — Reorder of business cards, brochures, T-shirts, etc. (2-4 business days prior to being sent to a printer or vendor)
- Professional services — Photo or graphic search, minor copyediting or proofreading, repair of a broken website link or correct errors or remove outdated information online. (4-5 business days)
- Minor update — Update copy, proofread, and reprint an existing brochure, announcement, letter, or other small publication from information provided. No new writing or design, but may include swapping in newer photography. (10 working days prior to being sent to a printer or vendor)
- New request in existing series — New newsletter, letter, e-newsletter, news release. This assumes new content and a similar design, with staff direction, writing, editing, photography, and production. (4-6 weeks before being sent to a printer or vendor or distributed online for e-newsletters and news releases)
- Major revisions — Moderate rewriting, restructuring, and redesigning of an existing piece, but retaining its basic purpose, audience, voice, and look. (1-2 months prior to being sent to a printer or vendor)
- New content and complete redesign — Major rewriting, editing, restructuring, and redesign to a piece that retains its basic audience and purpose, but which may look and feel substantially different than its predecessor. (2-3 months prior to being sent to a printer or vendor)
- Media change — Moving a project from print to email or web distribution, or vice versa. (2-3 months prior to being sent to a printer or vendor or going live online)
- New major project — Extensive conceptualizing, writing, editing, design, photography and/or media production or website; may be produced in house, contracted, or a combination thereof. (4-9 months prior to being sent to a printer or vendor or going live online)
