Assistant Professor of Business, Sauder Chair
Office: NC 06
Phone: (574) 535-7877
Email: carlosg@goshen.edu
Education
BA, Fresno Pacific University, 2000
MA, Fresno Pacific University, 2004
Research
Previous research include:
- Memory Recollection and the influence of spatial/goal-oriented breaks, with Dr. G.A. Radvansky (The University of Notre Dame)
- Examination of Account Allocation Processes and Self-construals, with Dr. Tonya Williams Bradford (The University of Notre Dame)
- “Effective Marketing Strategies to Recruit Latino Students: a Multi-Attribute, Multi-Attitude Approach”. Center for Intercultural Teaching and Learning, Goshen College. 2010
- “Changes in Leadership Styles after the Terrorist Attacks of September 11th: (Master’s thesis), 2006
Lectures & Presentations
Research Presentation: Effective Marketing Strategies to Recruit Minority Students, North American Coalition of Admission Counselors. San Diego, CA, 2011
Research Presentation: Leadership in Times of Crisis, North American Coalition of Admission Counselors. San Diego, CA, 2011
Research Presentation: Effective Marketing Strategies to Recruit Minority Students, Center for Intercultural Teaching and Learning at Goshen College. Goshen, IN, 2010
Selected Publications
Gutierrez, C. The Adaptive Leader: Changes in Leadership Style after 9/11, VDM Verlag, Saarbrucken, Germany, 2010
