Graphic Design

Fundamentals of drawing and visual composition as applied to pictorial organization. Emphasis placed on rendering skills — the use of line, value and perspective — balanced by expressive approaches using a variety of media. Encouraged as a first course in...

A beginning course focusing on art elements and principles. Through experimentation, exercises, specific problems and using basic media and techniques, the student becomes familiar with fundamental visual concepts. Studio experience, critique and some research/writing are included. Encouraged as a first...

This course in visual expression and communication will introduce students to the elements and principles of graphic design. It also introduces relevant computer programs including Adobe InDesign, Adobe Illustrator and Photoshop. Through exercises, projects and critiques, students will learn both...

Focus on the human body using a variety of drawing media. Course emphasizes a visual understanding of anatomy through both rendering and expressive approaches. Prerequisite: Art 101.

An introductory course in relief, monoprint, and intaglio-type printing techniques. Skill and control of the media are developed through numerous studio activities. ART 101 or ART 107 preferred but not required.

Students are introduced to the elements and principles of graphic design/visual communication. Emphasis will be placed on the aesthetic use of typography and image in the development of projects in publication, poster and advertising design. This course will also provide...

Historical survey of global art perspectives from the 15th to the mid-20th century. Lecture. Offered alternate years with Art 241.

(Cross-listed from Comm 255) A beginning course in the art and communication of digital photography. Students will explore photography through manual settings, post production, and print. The course will also touch on the history of photography, work by contemporary artists,...

This course focuses on building a practical foundation of the graphic design process and methodologies. Instruction includes theoretical basis and practical approach to concept and creation. Production standards for layouts, inks and paper, printing processes, and color theory will also...

A survey of major art movements, architecture and artists since the mid-20th century with a primary focus on 21st century art. Course includes an exploration of aesthetics. Lecture. Offered every other year.

Emphasis will be placed on corporate design. Students will explore logo design and carry the visual through to stationery, graphic standards manual, and various other marketing projects. This course expands on previous graphic design knowledge and skills. It emphasizes research...

Supervised placement in an arts business or other organization that is relevant to the student’s career interest. Prerequisite: Consent of instructor. For art and graphic design majors only.

Students will discuss practical, professional, and ethical dimensions of their Goshen College education. They will engage in a common reading experience, conduct a final project, interview professionals in their aspirational fields, and prepare a capstone portfolio that reflects designated learning...

A senior exhibition emphasizing studio work in an area in which the student has specialized and developed a personal style. Course includes gallery installation, publicity and education relating to the exhibit. Prerequisite: Six hours in medium chosen for exhibit and...

This course explores consumer behavior, from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. Concepts and theories developed in psychology, economics, and sociology will be applied to the...

The nature of marketing in our society; how organizations develop marketing strategies that enable them to meet their objectives and the needs of their customers through adequate marketing mixes; the relationship of marketing to other management functions; marketing activities at...

This course will introduce students to the importance of social media marketing, electronic commerce, digital advertising, and digital media. Students will understand the fundamentals, strategic roles, practices, and ethical issues. Students will develop skillsets that are required in using web...

An introduction to digital media with an emphasis on field video production. The primary goal of the course is the development of the necessary video and audio skills and understandings needed to create effective digital media messages. Secondary goals include...

This course examines the necessary tools for building successful web pages. Students utilize design elements and principles to emphasize the importance of the web as an effective form of communication. They also learn languages of page development (HTML/CSS) and responsive...

This course focuses on motion design through the exploration of animation techniques and design principles to communicate ideas and information. Students will apply conceptual abilities to learn foundational skills using industry-standard software like Adobe After Effects and Fusion. Skill development...